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Thomas Wendt Design Strategy & Research Consultant, Surrounding Signifiers
Mon, Nov 24, 2014 @ 10:00 AM   $225   General Assembly West, 10 East 21st Street, 3rd Fl
 
     
 
 
              

      
 
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Thomas Wendt Photo






Design Strategy and Research Consultant,
Surrounding Signifiers







About This Workshop

Developing a deep understanding of users' behavior, thoughts, needs, and desires helps design teams solve well-defined problems. Without identifying these core problems and opportunities, launching a product or service is simply a stab in the dark. User research is the means by which we foster this understanding. It focuses on developing direct connections to end users in order to make sense of their everyday lives, learn about their frustrations, and determine potential solutions to improve their experience with just about anything.



This workshop consists of two parts: The first part will concentrate on user research methods. We will go through an overview of different methods, perform an in-class activity on user interviewing, and then interview users in the real world. The second part will focus on making sense of research findings, answering the important question: What can I do with all these insights? Participants will work together to organize their findings, synthesize them into a coherent story, and identify key opportunity and problem areas.




Prereqs & Preparation

None.



Please note there is some content overlap with the Design Thinking in Practice workshop. If you have already taken that workshop, please contact us to find out more.




Takeaways

  • Introduction to user research methods, including ethnographic methods and customer interviews

  • Interviewing exercises to gather observations

  • Sense-making activities to understand research findings from multiple angles

  • Exercise to isolate key pain points and frame design opportunities




About the Instructor


Thomas Wendt Photo





Design Strategy and Research Consultant,
Surrounding Signifiers



Thomas Wendt is a design strategy and research consultant based in New York City, specializing in user research, experience strategy, product strategy, and innovation.



Thomas frequently speaks, teaches, and writes on topics related to design thinking, philosophy, and research methods. He has presented at conferences worldwide, his articles have been featured in user experience publications and academic journals, and he holds an adjunct instructor position at NYU.



In addition to client work, Thomas is currently writing a book entitled Design for Dasein, which is concerned with the relationship between phenomenology and design.





 
 
 
 
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