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Kelley O. Williams Dir., Customer Experience , The Honey Bee Company
Thu, Nov 13, 2014 @ 08:15 PM   $30   General Assembly East, 902 Broadway, 4th Fl
 
     
 
 
              

      
 
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Kelley  O. Williams Photo






Director, Customer Experience ,
The Honey Bee Company







About This Class

Engagement is one of the hottest metrics in social marketing. While there are a number of ways to measure engagement, the concept can still feel nebulous. If you want to understand what makes an engaged member of a community, you have to walk in their shoes. This workshop will take you through how to set up a social marketing strategy that helps guide users in this journey, taking them from just merely being aware to becoming true brand advocates.




Prereqs & Preparation

Students should have a general understanding of digital marketing strategy and channels.



Please bring a laptop.




Takeaways

  • Learn the four phases of customer engagement.

  • Find out how to drive and communicate value to your customer.

  • Discover ways to measure and define engagement based on your business goals.




About the Instructor


Kelley  O. Williams Photo





Director, Customer Experience ,
The Honey Bee Company




 
 
 
 
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