Learn how licensed consumer data can drive online marketing ROI, and get introduced to LiftEngine's multidimensional decision platform.
Event starts: 6:00 PM
Food and beverages will be served
Come join us for a workshop about leveraging licensed consumer database marketing in a world of real-time, multi-channel interactions over food and beer.
Licensed consumer data, typically hundreds of demographic, hobby and interest, ethnic and purchase data fields, could be considered the Original Big Data, but not many start-ups know this resource exists or how it can be leveraged. Licensed consumer databases are built on real data about real individuals - enabling marketers to build and deploy advanced segmentation and modeling to engage with customers and drive ROI.
Historically, licensed consumer data was only affordable for large businesses with significant technical and marketing resources. The databases were updated monthly and segmentation was relatively static. This is not what the modern, digitally-powered businesses need to interact with their consumers and manage lifecycle stages in a response time frame.
LiftEngine enables companies of all sizes to leverage such consumer data efficiently with a powerful decision platform, delivering intelligent decisions to any marketing application. Our web service can be leveraged by mobile apps, call lefts, email marketing, ecommerce and much more to segment, score and personalize every consumer interaction either one-to-one in real-time or with large scale outbound campaigns.
During this hour we'll give you a tour of the licensed consumer database industry, how companies are using elements such as age, income, gender, hobbies and known purchases to drive more intelligent marketing programs, and introduce you to LiftEngine and our multidimensional decision platform.
We're newcomers to the tech start-up community in NYC, and we're excited to have this opportunity to introduce ourselves to you.
We're looking to make this interactive and get critical questions and feedback about what we demonstrate during this workshop.
We hope you'll join us!