Developing Customer Insights
Define customer insight and how brands have used it to launch products and campaigns.
Utilize social listening & category research methods to learn more about what customers are doing and saying.
Translate online activity to offline behaviors by creating consumer personas and empathy maps.
Tuesday, February 19th from 6:00pm - 9:00 pm
Lauren Perkins, CEO, Perks Consulting
Knowing and understanding your audience is a fundamental part of growing your business. Whether you’re in product development, working on an elevator pitch, or launching a marketing strategy, customer insight can be what gives you the edge in a hypercompetitive world of brand recognition. This workshop will show you how to use methods online and off to learn about your customers and apply those insights to your business.
Basic social media skills
Lauren Perkins is a brand marketer and digital evangelist. Best known for her innate ability to distill the simple from the complex, she has provided solutions for start-ups and consumer brands including, Laser Cosmetica, Crunch Fitness, eDiets, Laura Mercier, 85Broads, Cookstr, and Pfizer. An entrepreneur at heart and problem-solver by trade, Lauren is the CEO and Founder of Perks Consulting, a digital brand and marketing agency focused on enabling clients with the digital and strategic competence to deliver fluid, high performance customer experiences. Lauren is also a contributor to Inc., Forbes Women, and regularly teaches at General Assembly.
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