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With Shannon Chirone (Small Business Entrepreneur & Consultant).
Mon, Apr 27, 2015 @ 04:30 PM   $150   General Assembly West, 10 E 21st St, 4th Fl
 
     
 
 
              

      
 
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Shannon Chirone Photo







Small Business Entrepreneur and Consultant






About This Workshop

The success of every company lies in its customer base. This weekend workshop will help you improve your ability to generate excellent content to attract target customers, understand what impact your marketing activities are having on your business and optimise your digital marketing strategy for maximum effectiveness and growth.



These workshops are aimed at marketers and business owners looking to acquire new users while also engaging their current customer base. Rooted in exercises, you'll walk away with plenty of hands-on experience in content creation for both email and social, campaign analysis using tools like Google Analytics, and optimisation across various channels with Lean Startup methodology.




Prereqs & Preparation

Please bring a laptop. All needed software tools are accessible online.




Takeaways

  • Identify and reach your audience

  • Use email marketing effectively

  • Analyze a variety of digital marketing tools (websites, emails, social platforms)

  • Connect with your audience through social channels

  • Search optimization, goals and analytics

  • How to improve development using test-driven development and Lean Startup ideas

  • Putting together a complete and compelling marketing strategy, using all of the tools we've covered in the previous lessons




About the Instructor


Shannon Chirone Photo





Small Business Entrepreneur and Consultant



Shannon Chirone oversees all aspects of digital marketing for an independent record label from selling product to gaining and retaining a strong customer base. She has taught and consulted with many small companies and professionals on how to develop their online presence. She received her BA in Sociology from UCLA.





 
 
 
 
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