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<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" DIR="ltr"><SPAN STYLE="font-size: medium; font-family: georgia, palatino; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;"><IMG STYLE="display: block; margin-left: auto; margin-right: auto;" SRC="https://cdn.evbuc.com/eventlogos/1311863/21bscclass2cpersonalbranding.png" ALT="" WIDTH="600" HEIGHT="141"></SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" DIR="ltr"><SPAN STYLE="font-size: medium; font-family: georgia, palatino; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;"><BR></SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" DIR="ltr"><SPAN STYLE="font-size: medium; font-family: georgia, palatino; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;"><EM STYLE="font-size: medium; white-space: pre-wrap; color: #333333; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; line-height: 21px;"><SPAN STYLE="line-height: 1.em;">Join<SPAN STYLE="font-weight: bold;">Marcos Salazar</SPAN>, career + life coach and Co-founder + Executive Director of<SPAN STYLE="font-weight: bold;"><SPAN STYLE="color: #3366ff;"><A STYLE="text-decoration: none; color: #0000ff;" HREF="http://www.besocialchange.com/" REL="nofollow">Be Social Change</A>,</SPAN></SPAN>on<SPAN STYLE="font-weight: bold;">Monday, November 24th</SPAN><STRONG></STRONG>for<STRONG>Personal Branding with Purpose: Communicate Your Passions, Talents, and Impact for Career Success.</STRONG></SPAN></EM></SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" DIR="ltr"><SPAN STYLE="font-size: medium; font-family: georgia, palatino; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;"><EM STYLE="font-size: medium; white-space: pre-wrap; color: #333333; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; line-height: 21px;"><SPAN STYLE="line-height: 1.5em;"><SPAN STYLE="font-weight: bold;"><BR></SPAN></SPAN></EM></SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" DIR="ltr"><SPAN STYLE="font-size: medium; font-family: georgia, palatino; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;">Developing a personal brand - creating your image and guiding your reputation - has never been more important. Whether you're seeking to move up in your organization, looking for a new job, thinking about making a career change, launching a new business, wanting to attract new clients, or looking to scale your social impact, in today's rapidly-changing, hyper competitive working world a strong and consistent personal brand is key to creating new opportunities for your career or business. <BR></SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" DIR="ltr"><SPAN STYLE="font-size: medium; font-family: georgia, palatino; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;">The truth is we all have a personal brand. It is how we are perceived by others - our friends, colleagues, and the public. It is what people think about when they hear our name and what people say about when we are not in the room. The key question we need to ask is: do we take charge of our personal brand or do we leave it up to chance? </SPAN></P>
<P STYLE="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; font-size: 14px; line-height: 21px; margin-bottom: 1.3em; color: #333333;"><SPAN STYLE="font-family: georgia, palatino; font-size: medium; white-space: pre-wrap; line-height: 1.15; color: #000000; background-color: transparent;"><STRONG>Personal Branding with Purpose</STRONG> is not about learning how to "create" a personal brand. It's about learning how to live your personal brand by sharing your authentic self and communicating clearly the value you can provide others. Our passions, talents, and impact are unique gifts we can give to the world. By learning how to market these gifts through personal branding, you create not only career and business opportunities but also a greater capacity to make a difference in the lives of others and the planet. </SPAN></P>
<P STYLE="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; font-size: 14px; line-height: 21px; margin-bottom: 1.3em; color: #333333; text-align: center;"><SPAN STYLE="font-family: georgia, palatino; font-size: medium;"><EM><STRONG>* Doors open at 6:45, class starts at 7:00 sharp *</STRONG></EM></SPAN></P>
<H3 STYLE="color: #333333; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; line-height: 21px;" DIR="ltr"><SPAN STYLE="font-family: georgia, palatino; font-size: medium;">WHAT YOU'LL LEARN<SPAN STYLE="line-height: 1.6em; color: #000000;"></SPAN></SPAN></H3>
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<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" DIR="ltr"><SPAN STYLE="font-size: medium; font-family: georgia, palatino; vertical-align: baseline; white-space: pre-wrap;">Understand what Personal Branding is. Learn how you can leverage it to create new career and business opportunities as well as scale your impact<BR></SPAN></P>
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<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" DIR="ltr"><SPAN STYLE="font-size: medium; font-family: georgia, palatino; vertical-align: baseline; white-space: pre-wrap;">Gain greater clarity about your passions, values, purpose, and career goals that serve as a foundation for an authentic personal brand<BR></SPAN></P>
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<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" DIR="ltr"><SPAN STYLE="font-size: medium; font-family: georgia, palatino; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;">Define your Big Idea - what you stand for - and integrate it with your unique knowledge and experience to communicate your brand value<BR></SPAN></P>
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<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" DIR="ltr"><SPAN STYLE="font-size: medium; font-family: georgia, palatino; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;">Identify your niche, target audience and articulate how you can help solve problems they have</SPAN></P>
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<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" DIR="ltr"><SPAN STYLE="font-size: medium; font-family: georgia, palatino; vertical-align: baseline; white-space: pre-wrap;">Assess and strategically build your online identity and presence|<BR></SPAN></P>
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<LI STYLE="list-style-type: disc; font-size: 15px; font-family: Arial; vertical-align: baseline;" DIR="ltr"><SPAN STYLE="vertical-align: baseline; white-space: pre-wrap; font-family: georgia, palatino; font-size: medium;">Develop strategies for maintaining and adapting your personal brand in a world of constant change</SPAN></LI>
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<H3 STYLE="color: #333333; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; line-height: 21px;" DIR="ltr"><SPAN STYLE="font-family: georgia, palatino; font-size: medium;">WHO THIS CLASS IS FOR<SPAN STYLE="line-height: 1.6em; color: #000000;"></SPAN></SPAN></H3>
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<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" DIR="ltr"><SPAN STYLE="font-size: medium; font-family: georgia, palatino; vertical-align: baseline; white-space: pre-wrap;">Professionals looking to create new career and business opportunities<BR></SPAN></P>
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<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" DIR="ltr"><SPAN STYLE="font-size: medium; font-family: georgia, palatino; vertical-align: baseline; white-space: pre-wrap;">People seeking a new job or looking to make a career shift<BR></SPAN></P>
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<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" DIR="ltr"><SPAN STYLE="font-size: medium; font-family: georgia, palatino; vertical-align: baseline; white-space: pre-wrap;">Entrepreneurs wanting to increase their own visibility to grow their businesses <BR></SPAN></P>
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<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" DIR="ltr"><SPAN STYLE="font-size: medium; font-family: georgia, palatino; vertical-align: baseline; white-space: pre-wrap;">Creatives and service providers (consultants, coaches, agents, and speakers) wanting to attract new clients and business opportunities <BR></SPAN></P>
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<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" DIR="ltr"><SPAN STYLE="font-family: georgia, palatino; font-size: medium;"><SPAN STYLE="vertical-align: baseline; white-space: pre-wrap;">Students or recent grads looking to build a foundation for their future career path<BR></SPAN><SPAN STYLE="white-space: pre-wrap; line-height: 21px; background-color: transparent;"></SPAN></SPAN></P>
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<H3 STYLE="color: #333333; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; line-height: 21px;" DIR="ltr"><SPAN STYLE="font-family: georgia, palatino; font-size: medium;">INSTRUCTOR BIO</SPAN></H3>
<P STYLE="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; font-size: 14px; line-height: 21px; margin-bottom: 1.3em; color: #333333;" DIR="ltr"><SPAN STYLE="font-family: georgia, palatino; font-size: medium;"><IMG STYLE="float: left; margin-left: 5px; margin-right: 5px;" SRC="https://evbdn.eventbrite.com/s3-s3/eventlogos/1311863/marcosbscabout.jpg" ALT="" WIDTH="175" HEIGHT="175"><STRONG STYLE="color: #333333; font-family: georgia, palatino; font-size: medium; line-height: 21px;"><A HREF="http://www.linkedin.com/in/marcossalazar" REL="nofollow">Marcos Salazar</A>(<A HREF="https://twitter.com/marcossalazar" TARGET="_blank" REL="nofollow">@marcossalazar</A>)</STRONG><SPAN STYLE="color: #333333; font-size: medium; line-height: 21px; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif;"><STRONG>is social entrepreneur, career + life coach, business strategist, speaker, and community builder.</STRONG>His passion is providing people with the tools, resources, and support to build purpose-driven careers, business, and lives that are financially successful and make the world a better place. He does this through 1-on-1 coaching, nonprofit and business consulting, and on a larger scale as<STRONG>Co-founder + Executive Director of<A HREF="http://besocialchange.org/" TARGET="_blank" REL="nofollow">Be Social Change</A></STRONG>where he's built the largest social impact community and professional development hub in New York City. Previously, Marcos was the Vice President of Programs at The White House Project as well as former Technology Strategist and Leadership Researcher for Girl Scouts of the USA. He is the author of The Turbulent Twenties Survival Guide, an expert speaker on the psychology of life after college, Gen Y, and Millennial topics, a former elected official in New York City as well as ownstwohyperlocalclothing companies, BoroThreads and DistrictTees, in New York City and Washington, DC.</SPAN></SPAN></P>
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<H3 STYLE="color: #333333; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; line-height: 21px;" DIR="ltr"><SPAN STYLE="font-family: georgia, palatino; font-size: medium;">SPACE PARTNER</SPAN></H3>
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<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" DIR="ltr"><SPAN ID="docs-internal-guid-ada0b753-6ae6-4bb8-3521-37a92604d958" STYLE="font-family: georgia, palatino; font-size: medium;"><SPAN STYLE="vertical-align: baseline; white-space: pre-wrap; background-color: transparent;"><A STYLE="line-height: 18.3999996185303px;" HREF="https://www.wework.com/" TARGET="_blank" REL="nofollow"><SPAN STYLE="color: #3366ff;"><IMG STYLE="margin-left: auto; margin-right: auto; display: block;" SRC="https://cdn.evbuc.com/eventlogos/1311863/weworklogo.png" ALT="" WIDTH="300"></SPAN></A></SPAN></SPAN></P>
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<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" DIR="ltr"><SPAN ID="docs-internal-guid-ada0b753-6ae6-4bb8-3521-37a92604d958" STYLE="font-family: georgia, palatino; font-size: medium;"><SPAN STYLE="vertical-align: baseline; white-space: pre-wrap; background-color: transparent;"><A STYLE="line-height: 18.3999996185303px;" HREF="https://www.wework.com/" TARGET="_blank" REL="nofollow"><SPAN STYLE="color: #3366ff;"><STRONG><BR>WeWork</STRONG></SPAN></A> empowers entrepreneurs and small businesses to succeed by providing beautiful workspace, a collaborative community, accessible services and benefits. With 19 locations in New York City, Washington D.C., Chicago, Los Angeles, San Francisco and Seattle, WeWork is quickly becoming one of America's premier co-working communities. Learn more at </SPAN><STRONG><SPAN STYLE="color: #3366ff;"><A STYLE="text-decoration: none;" HREF="http://www.wework.com/" REL="nofollow"><SPAN STYLE="color: #3366ff; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;">www.wework.com</SPAN></A></SPAN></STRONG></SPAN></P>
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<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" DIR="ltr"><SPAN STYLE="font-family: georgia, palatino; font-size: medium;"></SPAN><EM STYLE="font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; line-height: 1.6em;">Refund Policy: Refunds can be issued in full up to 48 hours prior to the start of the class by contacting Be Social Change.</EM></P>
 
 
 
 
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