Online Advertising Ecosystem
Tuesday, Novemer 20th from 6:00 - 7:30 pm
Paul Canetti, Founder and CEO, MAZ

Come explore the complex world of digital advertising in order to understand the relationship between brands, agencies, networks, exchanges, and all the other players in the digital ad ecosystem. You will learn about web advertising as well as the mobile and tablet space. Some of the largest tech companies in the world like Google and Facebook rely solely on online advertising for their revenue, and you too can benefit from the amazing world of digital ads. But first, you have to understand it.

Prerequisites: None.

Preparation: None.

Paul Canetti is the founder and CEO of MAZ, a digital publishing platform with a focus on transitioning the print world to tablet and mobile devices. Having previously worked in both technology and publishing at Apple, Condé Nast, and as the Creative Director of a boutique web/app development agency, Canetti truly understands the increasingly important intersection of content, design and technology.

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Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at classes@generalassemb.ly at least 5 days before the scheduled event date. No refunds or credits will be given after this timeframe.

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