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Wed, Apr 22, 2015 @ 06:00 PM   FREE   CKGSB New York Office, 601 Lexington Ave, Fl 26, Ste 2640
 
     
 
 
              

      
 
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<P STYLE="line-height: 15pt; background-position: initial initial; background-repeat: initial initial;"><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica; color: #292728;">A CKGSB<SPAN><EM></EM></SPAN><EM>Knowledge Series</EM><SPAN></SPAN>Event:</SPAN></P>
<P STYLE="background-position: initial initial; background-repeat: initial initial;"><STRONG><SPAN STYLE="font-size: 19.5pt; font-family: Helvetica; color: #009bd0; text-transform: uppercase;">Sun Tzu and the Art of Business </SPAN></STRONG></P>
<P><EM><STRONG><SPAN STYLE="font-family: Helvetica;">with Becky Sheetz-Runkle and Mark McNeilly</SPAN></STRONG></EM></P>
<P><STRONG STYLE="line-height: 1.6em;"><SPAN STYLE="font-family: Helvetica;">Wednesday, April 22, 6:00 p.m. to 8:00 p.m.</SPAN></STRONG></P>
<P><STRONG><SPAN STYLE="font-family: Helvetica;">CKGSB, 601 Lexington Avenue, Floor 26, New York, NY (Citigroup Center)</SPAN></STRONG></P>
<P><SPAN STYLE="line-height: 1.6em;"><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica;">In ancient China there was a </SPAN></SPAN><SPAN STYLE="line-height: 1.6em;"><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica;">period known as the Age of Warring States, when great conflict and uncertainty as seven states fought for survival and reign. It was during this time that there arose an insightful general Sun Tzu. His ability to win victories for his warlord gained him tremendous fame and power.</SPAN></SPAN></P>
<P><SPAN STYLE="font-family: Helvetica; font-size: 10.5pt; line-height: 1.6em;">To hand down the wisdom he had gained from his years of battles Sun Tzu wrote a book,The Art of War, that became the classic work on strategy in China. His book, which details a complete philosophy on how to decisively defeat one's opponent, has given guidance to military theorists and generals throughout the ages.</SPAN></P>
<P><SPAN STYLE="font-family: Helvetica; font-size: 10.5pt; line-height: 14.65pt;">Sun Tzu's The Art of War has proven to be the most important ancient Chinese military treatise, which is not only a classic work on war strategy, but also significant canon with applicable rules in business world. Business by definition deals with competition, Sun Tzu's principles are ideally suited to competitive business situations. Business, like warfare, is a contest of wills, dynamic and fast-paced, based on both morale and machines, and deals with the effective and efficient use of scarce resources, many business people across the globe have found value in Sun Tzu's teachings.</SPAN></P>
<P STYLE="margin: 0in 0in 6pt; line-height: 14.65pt; background-position: initial initial; background-repeat: initial initial;"><SPAN><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica;">However, transition of military concepts to business strategies can be difficult. How to efficiently apply Sun Tzu's strategies for small entrepreneurial businesses as well as large well-established enterprises in such competitive market remains perplexing. To boil down to the essence of Sun Tzu's strategies, to crystalize its key concepts and ideas, Six Principles, which can be easily understood and applied in the business world, will be explained from a unique perspective on CKGSB's Knowledge Series event on April 22. Deep insights, practical advice and examples will also be provided to help companies obtain competitive advantage through the use of quotations from The Art of War, interesting military illustrations and insightful business examples.</SPAN></SPAN></P>
<P STYLE="margin: 0in 0in 0.25in; line-height: 14.65pt; background-position: initial initial; background-repeat: initial initial;"><SPAN STYLE="color: #009bd0; font-family: Helvetica; font-size: 10.5pt; font-weight: bold; line-height: 15pt; text-transform: uppercase;">Biographies:</SPAN></P>
<P STYLE="margin-top: 6.0pt; margin-right: 0in; margin-bottom: 6.0pt; margin-left: 0in;"><STRONG><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica;">Becky Sheetz-Runkle</SPAN></STRONG></P>
<P STYLE="margin-top: 0in; margin-right: 0in; margin-bottom: 6.0pt; margin-left: 0in; line-height: 14.65pt;"><SPAN><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica;">Becky is a business author, speaker, martial arts master and strategic marketer. Her newest book, </SPAN></SPAN><A HREF="http://www.amazon.com/The-Art-War-Small-Business/dp/0814433812/ref=sr_1_1?ie=UTF8&qid=1400410548&sr=8-1&keywords=the+art+of+war+for+small+business" REL="nofollow"><SPAN><EM><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica; text-decoration: none;">The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu</SPAN></EM></SPAN></A><SPAN><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica;"> was released in the summer of 2014. The premise is: if Sun Tzu went into business as a CEO, or joined the executive team of a small business, how would he adapt his principles from The Art of War to wage war and peace and build a business empire? Her book, </SPAN></SPAN><A TITLE="Sun Tzu for Women" HREF="http://www.suntzustrategies.com/books/sun-tzu-for-women" REL="nofollow"><SPAN><EM><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica; text-decoration: none;">Sun Tzu for Women: The Art of War for Winning in Business</SPAN></EM></SPAN></A><SPAN><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica;">, has been called a must read by Today's Chicago Woman, recommended by Baseline magazine to their C-level readers, mentioned in The Economist, and a featured many places around the globe.</SPAN></SPAN></P>
<P STYLE="margin-top: 0in; margin-right: 0in; margin-bottom: 6.0pt; margin-left: 0in; line-height: 14.65pt;"><SPAN><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica;">Becky has 20 years of experience in communications and marketing strategy. She's a former Washington Business Journal columnist and was named to the 2011 Washington Business Journal 40 Under 40. Becky is a Grand Master in Sho Bushido Ryu Jujitsu and runs the Woodbridge, VA Dojo. Her experiences versus much larger and stronger opponents have revealed much about innovation and perseverance, and how to win with superior strategy.</SPAN></SPAN></P>
<P STYLE="margin-top: 0in; margin-right: 0in; margin-bottom: 6.0pt; margin-left: 0in; line-height: 14.65pt;"><SPAN><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica;"><BR></SPAN></SPAN></P>
<P STYLE="margin-top: 6.0pt; margin-right: 0in; margin-bottom: 6.0pt; margin-left: 0in;"><STRONG><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica;">Mark McNeilly</SPAN></STRONG></P>
<P STYLE="margin: 0in 0in 6pt; line-height: 14.65pt; background-position: initial initial; background-repeat: initial initial;"><SPAN><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica;">Mark is the author of two books based on Sun Tzu's</SPAN></SPAN><SPAN><EM><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica;">Art of War</SPAN></EM></SPAN><SPAN><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica;">,served as a guest speaker on theHistory Channel Special on the Art of Warand has presented his views on Sun Tzu's strategic principles to corporations, business people and military personnel worldwide. </SPAN></SPAN><A TITLE="Sun Tzu and the Art of Business" HREF="http://www.suntzustrategies.com/books/sun-tzu-and-the-art-of-business" REL="nofollow"><SPAN><EM><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica; text-decoration: none;">Sun Tzu and the Art of Business: Six Strategic Principles for Managers</SPAN></EM></SPAN></A><SPAN><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica;">helps business people apply Sun Tzu's strategic approach to business problems. With this book now recently updated and translated into five different languages, Mark is one of the world's most widely read authors on the application of Sun Tzu's principles in business.</SPAN></SPAN></P>
<P STYLE="margin: 0in 0in 0.25in; line-height: 14.65pt; background-position: initial initial; background-repeat: initial initial;"><SPAN><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica;">Mark is also a former marketing executive whose thirty-year career at IBM and Lenovo includes experience in strategy, marketing and management. He currently serves as a Lecturer at the University of North Carolina-Chapel Hill, where he teaches in the areas of marketing and leadership. </SPAN></SPAN></P>
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<P STYLE="line-height: 15pt; background-position: initial initial; background-repeat: initial initial;"><STRONG><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica; color: #292728;">QUESTION OR MORE INFO PLEASE CONTACT:</SPAN></STRONG><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica; color: #292728;"><BR> Julie Zhu<BR> Program Manager<BR> Cheung Kong Graduate School of Business<BR> </SPAN><STRONG><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica; color: #009bd0;">C</SPAN></STRONG><SPAN><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica; color: #292728;"></SPAN></SPAN><STRONG><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica; color: #292728;">|</SPAN></STRONG><SPAN><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica; color: #292728;"></SPAN></SPAN><STRONG><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica; color: #009bd0;">K</SPAN></STRONG><SPAN><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica; color: #292728;"></SPAN></SPAN><STRONG><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica; color: #292728;">|</SPAN></STRONG><SPAN><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica; color: #292728;"></SPAN></SPAN><STRONG><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica; color: #009bd0;">G</SPAN></STRONG><SPAN><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica; color: #292728;"></SPAN></SPAN><STRONG><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica; color: #292728;">|</SPAN></STRONG><SPAN><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica; color: #292728;"></SPAN></SPAN><STRONG><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica; color: #009bd0;">S</SPAN></STRONG><SPAN><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica; color: #292728;"></SPAN></SPAN><STRONG><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica; color: #292728;">|</SPAN></STRONG><SPAN><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica; color: #292728;"></SPAN></SPAN><STRONG><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica; color: #009bd0;">B</SPAN></STRONG><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica; color: #292728;"><BR> Tel:<SPAN></SPAN></SPAN><SPAN><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica; color: #1155cc;">646-627-7729</SPAN></SPAN><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica; color: #292728;"><BR> Email:<SPAN></SPAN></SPAN><A HREF="mailto:juliezhu-pt@ckgsb.edu.cn" REL="nofollow"><SPAN STYLE="font-size: 10.5pt; font-family: Helvetica;">juliezhu-pt@ckgsb.edu.cn</SPAN></A></P>
 
 
 
 
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