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EVENT DETAILS |
<P STYLE="text-align: center;"><SPAN STYLE="font-size: medium;"><STRONG>The Craftsman Product Manager: A Hands-on 2-day Workshop</STRONG></SPAN></P>
<P>For more details of this workshop including past attendee testimonials, please visit <A HREF="http://craftsmanpm.com" REL="nofollow">http://craftsmanpm.com</A></P>
<P><STRONG><SPAN STYLE="line-height: 1.6em;">Testimonials from past attendees:</SPAN></STRONG></P>
<BLOCKQUOTE>
<P>Disruptive thinking in the field of product management. This class opened my eyes to many aspects of the role that I had not even contemplated. - Director of Product Management, Rackspace</P>
<P>For any startup CEO, for anyone who cares about building awesome products that deliver radically exceptional customer experiences, it's a perfect workshop. - Founding CEO of TrendKite</P>
<P>If you're looking for conventional product management training, this workshop isn't for you. But if you want refreshing, outside-the-box insights to take you to the next level of product management, Prabhakar's workshop is the ticket. - Roger Cauvin, Product Decisions @ Cauvin.org</P>
<P>For product-focused companies who want great product managers, send them to Craftsman PM. This training provided more takeaway value than any workshop or conference I've ever attended. - Product Manager, NetSpend</P>
</BLOCKQUOTE>
<P><STRONG>What is The Craftsman PM Workshop about?</STRONG></P>
<P>Are you<SPAN STYLE="font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; line-height: 20.799999237060547px;">curious about what goes into making a thoughtfully executed product? Come attend</SPAN>this 2 day workshop to get a 360 degree understanding of Whole Product Management. We will cover what it takes to build a product beyond Lean, beyond Design and beyond UX. We will see cutting edge resources, techniques and processes on a wide range of subjects from the latest in psychology, behavior design, big data and more. </P>
<P>This workshop will help you figure out how you can step up from simply managing developers & requirements (a.k.a shipping code), to building a Whole Product to delight your customers.</P>
<P><STRONG>Here are the kind of things you will be able to do after the class:</STRONG></P>
<UL>
<LI><SPAN STYLE="line-height: 1.6em; font-size: small;">Approach experience design as a product strategy</SPAN></LI>
<LI><SPAN STYLE="line-height: 1.6em; font-size: small;">Improve customer engagement and retention with actionable metrics</SPAN></LI>
<LI><SPAN STYLE="line-height: 1.6em; font-size: small;">Communicate effectively with your teams and customers</SPAN></LI>
<LI><SPAN STYLE="line-height: 1.6em; font-size: small;">Be on the road to become a Craftsman Product Manager</SPAN></LI>
</UL>
<P><STRONG>You should sign up for this workshop if you are a:</STRONG></P>
<UL>
<LI><SPAN STYLE="line-height: 1.6em; font-size: small;">Product Manager or Product Marketer or Product Designer</SPAN></LI>
<LI><SPAN STYLE="font-size: small;"><SPAN STYLE="line-height: 20.799999237060547px;">Startup Founder/CEO formalizing product management in your company</SPAN></SPAN></LI>
<LI><SPAN STYLE="line-height: 20.7999992370605px; font-size: small;">Someone transitioning into or seeking a Product Management career</SPAN></LI>
</UL>
<P><STRONG>Workshop Content</STRONG></P>
<P><STRONG></STRONG><STRONG STYLE="line-height: 1.6em;">Day 1:</STRONG></P>
<P><STRONG>1) Responsibilities of the Product Manager</STRONG><BR>Where does the PM fit?<BR>Art or Science?<BR>Career Path</P>
<P><STRONG>2) Understanding the Context</STRONG><BR>Technology Adoption Cycle<BR>Bootstrap, Startup, Enterprise<BR>MVP Vs. Whole Product</P>
<P><STRONG>3) Building the Product</STRONG><BR>Concept & Ideation Tools, Techniques<BR>Product & Experience Design<BR>Customer Development</P>
<P><STRONG>4) Launching the Product</STRONG> <BR>Product Success Metrics<BR>Channel & Distribution Strategy<BR>Growth Enablement</P>
<P><STRONG>Day 2:</STRONG><BR><STRONG>5) Delivering Customer Success</STRONG><BR>On boarding<BR>Engagement<BR>Retention</P>
<P><STRONG>6) Managing Requirements</STRONG><BR>Methodologies, Tools<BR>Roadmapping<BR>Release Management</P>
<P><STRONG>7) Crafting Product Strategy</STRONG><BR><SPAN STYLE="font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; line-height: 20.799999237060547px;">Problem Solving Techniques</SPAN><BR STYLE="font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; line-height: 20.799999237060547px;"><SPAN STYLE="font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; line-height: 20.799999237060547px;">Essential Frameworks</SPAN><BR>Positioning<BR>Applications</P>
<P><STRONG>8) Putting it together: PM Toolkit</STRONG><BR>Business Metrics<BR>Communication<BR>Resources</P>
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