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Thu, Oct 23, 2014 @ 09:00 AM   FREE   Ace Hotel New York, 20 W 29th St
 
     
 
 
              

  
 
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<P>Jointhe InSites Consulting teamin New York City on October 23<SUP><SPAN STYLE="font-size: small;">rd</SPAN></SUP> and get immersed into the world of Millennials, the most marketing-savvy generation ever. You'll discover what defines this generation, how to reach them and how Consumer Consulting Boards can help you to identify and engage your (young) consumers. Illustrated with two insightful client cases from Quinny and Heineken, you can look forward to an inspirational morning session!</P>
<DIV>09:00</DIV>
<DIV><STRONG>Welcome</STRONG><BR>
<P><EM>by Giulia Gasperi, Research Manager InSites Consulting</EM></P>
</DIV>
<DIV>
<DIV>09:10</DIV>
<DIV><STRONG>Get close to youth</STRONG><BR>
<P><EM>by Joeri Van den Bergh, Gen Y expert and co-founder InSites Consulting & co-author of <A HREF="http://www.howcoolbrandsstayhot.com/book/" TARGET="_blank" REL="nofollow">How Cool Brands Stay Hot: Branding to Generation Y</A>'</EM></P>
<P>Millennials are the most marketing-savvy and advertising-critical generation ever. They know marketing when they see it and tend to run the other way. Joeri Van den Bergh (co-author of the award-winning book <EM>How Cool Brands Stay Hot'</EM>) reveals the decision-making drivers of young consumers and how brands can maximize their potential.</P>
<UL>
<LI>What motivates Millennials and how can you reach them?</LI>
<LI>5 millennial trends defining today's and tomorrow's young consumer</LI>
<LI>The CRUSH model principles of youth engagement</LI>
</UL>
</DIV>
</DIV>
<DIV>
<DIV>09:50</DIV>
<DIV><STRONG>Innovation through (millennial) collaboration</STRONG><BR>
<P><EM><EM>by Thomas Troch, Senior Research Manager InSites Consulting & co-author of Open </EM>Innovation: New Product Development Essentials from the PDMA'</EM></P>
<P>Millennials' values are turning the consumer market into a creator market. Today's youngsters are empowered and want to create their own future. They are part-time marketers and have a clear idea of which products and services they want to use.</P>
<P>Thomas Troch, co-author of <EM>Open Innovation'</EM>, will share how Consumer Consulting Boards (also known as online research communities) help you identify and engage (young) users who in their turn can help you develop products that are more relevant and have a higher chance of success.</P>
<P><EM>The PDMA (Product Development and Management Association) will launch their comprehensive guide of Open Innovation tools mid-October at their Product Innovation Management (PIM) conference in Denver: </EM><A HREF="http://eu.wiley.com/WileyCDA/WileyTitle/productCd-1118770773.html" TARGET="_blank" REL="nofollow"><EM>Open Innovation: New Product Development Essentials from the PDMA</EM></A><EM>', published by Wiley.</EM></P>
</DIV>
</DIV>
<DIV>
<DIV>10:10</DIV>
<DIV><STRONG>Coffee break</STRONG></DIV>
</DIV>
<DIV>
<DIV>10:40</DIV>
<DIV><STRONG>Case Quinny: mobilizing Urban Parents around the world</STRONG><BR>
<P><EM>by Thomas Troch, Senior Research Manager InSites Consulting & co-author of Open Innovation: New Product Development Essentials from the PDMA'</EM></P>
<P>As one of their strategic goals, juvenile products manufacturer Dorel Juvenile Europe wanted to connect their Quinny team with Urban Parents around the world. A global Consumer Consulting Board was the central hub where the dialogue took place between the Quinny team and 120 Urban Parents from 7 big cities around the world. This immersion experience confronted the organization with their core target group's daily struggles and creative solutions.</P>
<P>This presentation will give insights into the power of a global and mobile community and how it has inspired Quinny to translate 4 universal insights into actions for product innovations such as the <EM>Longboard Stroller</EM>' and future branding campaigns for Quinny.</P>
</DIV>
</DIV>
<DIV>
<DIV>11:00</DIV>
<DIV><STRONG>Case Heineken: Pop-up City Lounge</STRONG><BR>
<P><EM>by Thomas Troch, Senior Research Manager InSites Consulting & co-author of Open Innovation: New Product Development Essentials from the PDMA'</EM></P>
<P>After two nightclub concepts, presented at the Milan Design Week in 2012 and 2013, the Heineken Pop-up City Lounge is the next evolutionary step. This interactive social hub made its debut at the 2014 London Design Festival end of September.</P>
<P>To strip the idea of this social space back to basics and re-think it from the ground up, Heineken reached out to tens of thousands of Instagram users, a community of fifty consumers and twenty young designers from across the globe.</P>
<P>The Pop-up City Lounge goes back to the very essence of what a lounge bar should be. The common thread uniting the various interpretations from consumers across the globe was that the Lounge should be a place of discovery, where patrons could delight in a taste of the unexpected. The Lounge comprises two 40-foot shipping containers which have been transformed into several lounge spaces featuring a series of different-sized conversation cocoons'. In these cocoons, social groups can gather and enjoy the privacy of their own dedicated space, attentive table service, exciting dishes and surprising <EM>hoptails</EM>', the classic cocktail with a twist.</P>
</DIV>
</DIV>
<DIV>
<DIV>11:20</DIV>
<DIV><STRONG>Q&A and networking</STRONG></DIV>
</DIV>
 
 
 
 
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