Introduction to Content Strategy
Monday, December 17, from 6:00 - 9:00 pm
Learn how to plan your content strategy, get stakeholder buy-in and organize ongoing projects. We’ll work in small groups to analyze content samples and discuss as a class. Students will also examine content format and tone of voice via live web exploration. By the end of the class, students will understand how to undertake a qualitative content audit, calculate ROI of content and sell in a content strategy within your company.
Preparation: Bring in laptops and two examplesof content for group critique. One good example. One poor example. If student has an active content project, bring a sample of that to class. Read http://blog.hubspot.com/blog/tabid/6307/bid/33441/10-Companies-That-Totally-Nail-Copywriting.aspx
Laurie Petersen is a veteran journalist, editor and content strategist. She has consulted with several Fortune 500 companies on digital marketing strategy. In addition to telling stories, she has launched products for such media companies as ADWEEK, iVillage, MediaPost and The New York Times.
Questions? Check out our FAQs.
Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at firstname.lastname@example.org 5 days before the scheduled event date. No refunds or credits will be given after this timeframe.
Can't make it? Sign up at http://generalassemb.ly to stay in the loop on future events and classes.