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Awesome Organic Social Growth: 0 to 1M Unique Visitors in 1 Year Or Less
Tuesday, November 20th from 8:00 - 9:30 pm
Derek Flanzraich, Founder & CEO, Greatist
Reaching 1 million unique visitors per month in less than one year is no easy feat. In this class, I'll share the actionable tips & tricks you can use to hopefully achieve it even faster than we did thanks to social, organic, high-quality growth. Contrary to popular belief, you don't have to be a black hat SEO expert, the social media ninja master, Bill Simmons, or an evil wizard to build a product, content site, and/or startup with an awesome, engaged, exponentially-growing audience.
Student Takeaways:
Identify the right target audience/users/customers to tailor your message and platform
Define your brand’s personality & how that affects so many unexpectedly related decisions
Understand the importance of design for legitimacy and why it’s worth, if anything, to spend money on it
Pick the right platform to focus on, whether it’s social, search, email, and/or influencers
Engage with your biggest fans on Twitter, best automate your updates, master Pinterest, nail Tumblr, and more-- in a way that people will love you for
Tackle email outreach so the right people are invested in it, promise to help, and become lifelong fans
Create shareable content in a way that’s smart and cost-effective
Attract a killer team & then mobilize that team for creative promotion, marketing, and outreach.
Build something awesome that people have an emotional connection to.
Level Pre-Requisites:
None. Though this class is typically most useful for someone planning to build or already working on a site that emphasizes growth from content (whether it's a blog or, say, a company with a blog), there's a lot that's applicable to growth for web products of any kind!
Preparation:
None. A detailed outline of everything (seriously everything) will be sent via email after the class-- just come & drink it all in.
Derek Flanzraich is the founder & ceo of Greatist, a health & fitness media startup on a mission to make better choices easier for everyone. Greatist (yup, you guessed it!) reached over 1M uniques per month in roughly one year and is currently the fastest-growing health & fitness site on the web with nearly 2M uniques/month. Flanzraich graduated from Harvard in 2010, was previously at NBC Universal's Digital Entertainment Strategy & Operations and Clicker.com (acquired by CBS), and has been building media-related organizations that last since his dog-walking business at 10 years old. Besides everything health and wellness, he also loves theme parks & theme bars.
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Questions? Check out our FAQs.
Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at classes@generalassemb.ly at least 5 days before the scheduled event date. No refunds or credits will be given after this timeframe.
Can't make it? Sign up at http://generalassemb.ly to stay in the loop on future events and classes.
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