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With Elizabeth Kiefer (Content Strategist & Freelance Writer).
Thu, May 28, 2015 @ 09:00 PM   $50   General Assembly West, 10 E 21st St, 4th Fl
 
     
 
 
              

      
 
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Elizabeth  Kiefer Photo







Content Strategist & Freelance Writer






About This Class


  • Content strategists work with marketing, editorial, user experience, and design teams on how to produce the best content for a brand (or independent publisher's) goals, and content strategy is a component of digital strategy that focuses on how, why, where, and when you should create and share content. During this class, you'll get an overview of how content strategy functions in the context of digital and marketing strategy while learning about the tools and methods needed for implementing a successful content strategy-as well as create a content strategy of your own.




Prereqs & Preparation

Students should have a basic knowledge of the digital publishing landscape and some familiarity with how brands are using content to further awareness goals. Please bring a laptop to class.



Please bring a laptop to class.




Takeaways

  • You will receive an overview of content strategy field, including the different types of content strategy, and how content strategy functions within digital strategy

  • Group will discuss the current content strategy landscape, including independent and brand publishers and how the field is changing

  • You will be provided with information about industry resources that allow publishers to target data-driven methods for content optimization

  • In class, students will break out into small groups and develop a content strategy for a brand of their choosing. Presentations & feedback to follow.




About the Instructor


Elizabeth  Kiefer Photo





Content Strategist & Freelance Writer



Elizabeth Kiefer's content strategy work is founded on years of experience in editorial writing as well as a background in advertising and marketing. Her methods help brands develop their content goals and implementation strategy, commission high quality content, and share it with a test-and-learn, data-driven approach. She has worked with Fortune 500 companies, agencies, and startups alike: She especially enjoys the challenge of helping brands build new content experiences from the ground up.



In addition to her content strategy work, she is also an editor at TeenVogue.com and a faculty member at Miami Ad School. To find her writing (Teen Vogue, Refinery29), visit her Contently page.





 
 
 
 
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