Customer Acquisition Strategies for First-Time Entrepreneurs
Date & Location
Monday Jan. 7th
7 - 9pm
Grind 419 Park Ave S, 2nd Floor
Aspiring or existing entrepreneurs who are looking to learn about effective customer development strategies.
This is an experiential workshop designed to help early stage entrepreneurs design a customer profile and strategy to efficiently acquire new customers. The goal of the 2-hour workshop is to educate participants on the key tenets of customer profile development and early stage customer acquisition. At the end of the experience, participants will be armed with the insights, tools, and support needed to begin the process of acquiring new customers after developing a basic product.
Clive Henry is the current Director of Sales for online video technology company Ooyala. Ooyala shares a corporate heritage with Google and is based in Mountain View, California. The company was founded by 3 Google executives in 2007 with the goal of revolutionizing the way we watch TV shows, Movies & Branded Entertainment. Ooyala provides the technology behind top broadcaster online offerings including ESPN, Bloomberg TV, and Interactive One, a division of Radio One.
Prior to joining Ooyala, Clive spent several years in leadership positions at AT&T and TELUS Communications. Clive also founded and served as the Executive Producer for online video production company TME TV. TME TV successfully covered the Alvin Ailey Dance Company's 50th Anniversary celebration, The Evidence Dance Red Ball, and many other high profile NYC area events and celebrities.
I. Customer Acquisition
Selling, Marketing, enabling the initial transaction, measuring rate of success
II. Customer Maintenance
Usage metrics/data collection, monitor customer satisfaction, respond to customer satisfaction issues, Version Notification,
Renewals, Free to Fee (Freemium), Tracking and Managing Churn