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Description
Book Publishing as Brand Extension: Pursuing a Book Contract // BUSINESS 231
Monday, June 4th from 6:00 - 7:30 pm
Zachary Schisgal, Founder, Schisgal Agency
Many successful book projects come from the Internet and the world of technological entrepreneurship. These titles range from Tony Hsieh's Delivering Happiness to Twitter-based Sh*t My Dad Says, from the blog Awkward Family Photos to F U Penguin to 50 Shades of Gray. If your company is content based or data driven, there might be a book project worth pursuing, one that can raise your company's profile, generate income, and lead to other opportunities. Among the topics discussed in this class are: how to approach publishers in an appropriate way and a quick overview of the acquisition process at a major publishing company (review publishing p&l); the role of literary agents; how to create a winning book proposal (sample proposals); and some of the things to think about such as copyright and fair use if you use content provided by a community.
Zachary Schisgal is the founder of Schisgal Agency, and is an agent focused on commercial fiction and non-fiction. He has spent over twenty years as an acquiring editor with a proven ability to find and develop profitable titles, create publicity and marketing plans, and successfully establish and maintain franchise relationships.
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