Intro to Mobile Advertising
Monday, August 20th from 8-9:30 pm
Mike Coppola, Mobile Startup Advisor
In this class we'll provide a simple overview of the mobile advertising industry.
Mike will breakdown the various companies and offerings rapidly growing this space, which fit in to a graph he created in 2008; coined the ‘App Ecosystem”. We’ll look at the various ways both native and web app publishers (developers) can simply monetize their business, including resources on working with Brands Direct, Media Agencies, Ad Networks, etc. Specific topics include how “free” apps can leverage paid media such as display, rich media and Video ads to drive revenue and “paid” apps can utilize in-app purchases as a form of monetization.
This class is for all levels of students; no prerequisites needed. Ideal for developers, advertisers and consumers. Students will be provided an Intro to Mobile Advertising keynote, which includes an industry wide document listing all mobile companies in the space in addition to valuable case studies. Mike will be available for one on one questions before and after the class.
Mike Coppola is currently working on a Mobile Stealth Startup (TBA) and advising other mobile startups, where he’s focussing his passion on building technologies that will help make the entire mobile ecosystem more intelligent. Prior to Mobile Stealth Startup, Mike lead revenue initiatives as Head of Sales, Americas for media buying platform Adsmobi; a subsidiary of supply side, real time bidding platform Smaato. Previous to Adsmobi, Mike spent four years on the founding team at mobile ad network Vdopia, where he lead monetization and product innovations.