Branding & Promotion For Singers
Who wants to be the next Adele, Pavarotti, Rihanna, Cher, Aretha, or Usher? If you are a professional singer or aspire to be one, hopefully not you.
There's an old song that says there are 'too many Porter singers and not enough Porter songs.' Unfortunately, a lot of singers, fearful that they will limit their ability to get gigs or even break into the business turn themselves into generic, carbon copies of popular performers. They become just another Porter singer. Fact is, the unique, the different, the stand out get the gigs, not the generic.
Branding for singers is an essential part of career development. But how do you develop a brand? How do you decide what your brand should be and what happens if you choose the wrong brand? Once you have a brand, how do you use it to promote you to success?
This class is designed as a step-by-step guide to branding and promoting aspiring and professional singers and includes:
A Brief Review of the Music Industry
Understanding and Meeting Industry Standards
The Singer's Place in the Music Industry
The Recording Contract
Understanding the Specialized Marketplace
Branding & Identity
Selecting an Appropriate Brand
Protecting Your Brand
Creating a Fan Base
Using Social Media
Reviews & How To Get Them
Courting the Media
Using Your Brand to Generate Revenue
What if You Choose the Wrong Brand
Changing Tastes and Styles
Classes are small and include one-on-one time to discuss your brand.
The Branding & Promoting For Singers is a single session class lasting for two hours.
If you have questions about any of our classes or want to pay be credit card over the phone as opposed to through eventbrite and paypal, please call: 1-212-203-0363