Blogging for Business
Monday, November 26, from 6:00 pm - 8:30 pm
Mike Raffensperger, Vice President of Strategy and Creative Development, Magnet Media
Blogs can be an incredibly effective means for generating interest, respect and authority for almost any business. A great business blog should create value for current and prospective customers while supporting overall business growth.
Thoughtful preparation, consistent execution and intelligent optimization are the keys to deriving the true value from a blog. In this course we’ll look at: conceptualization, design & development, content creation, promotion and metrics-based optimization.
Learn to set up and maintain a business blog, including editorial planning, technological setup and design.
Identify your audience and create a plan to meet their needs
Analyze metrics with Google Analytics
This is a beginner to beginner-intermediate class. If you've never blogged before or if you've had some experience but want to round out your abilities, this is the class for you.
Class materials are not strictly required, however a laptop, a notebook and a pen are recommended.
Mike Raffensperger is the Vice President of Strategy and Creative Development for Magnet Media, a leading digital production studio and marketing services firm. He has directed online campaigns for dozens of top-tier media and technology companies, including Apple, Microsoft, Adobe, Google, ABC, NBC, Showtime and DreamWorks Animation. Raffensperger is also a Fellow with the Punch Sulzberger Media Executive Residency Program at Columbia University’s Graduate School of Journalism and holds an undergraduate degree in Business Administration from Messiah College.
Questions? Check out our FAQs.
Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at firstname.lastname@example.org at least 5 days before the scheduled event date. No refunds or credits will be given after this timeframe.
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