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Tue, Apr 07, 2015 @ 12:30 PM   FREE   Wix Lounge, 235 W 23rd St
 
     
 
 
              

      
 
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<P STYLE="margin-bottom: 10pt; text-align: center;"><SPAN STYLE="font-size: x-large; color: #000000;"><STRONG><SPAN STYLE="font-family: Calibri;">Email & E-commerce Workshop</SPAN></STRONG></SPAN></P>
<P STYLE="margin-bottom: 10pt; text-align: center;"><SPAN STYLE="font-size: medium; color: #000000;"><STRONG><SPAN STYLE="font-family: Calibri;">Pam Nelson (Butter Lane) and Nate Wright (Small Biz Triage)</SPAN></STRONG></SPAN></P>
<P><SPAN STYLE="font-size: medium; color: #000000;"><STRONG>Ecommerce 101 - Pam Nelson </STRONG></SPAN></P>
<P STYLE="margin-bottom: 12.0pt;"><SPAN STYLE="font-size: medium; color: #000000;">Most business owners become buried in the 'bricks & mortar' problems that come with a storefront - payroll, utilities, permitting etc. - and we almost were, too! Instead, we got smart about the new world, and survived despite a recession (and plenty of other mistakes).<BR> <BR> Our central thesis is this: every small business should see eCommerce & Social Media as essential, not "extra." Without eCommerce, most small businesses<STRONG>simply cannot survive.</STRONG>That extra 20-50% of revenues is basically your real profit. And<SPAN STYLE="background-position: initial initial; background-repeat: initial initial;">it's equally crucial to take advantage of the marketing opportunities that social media provides, knowing what to do with your fan base once you've built it.</SPAN><BR> <BR> You'll learn how we:</SPAN></P>
<UL>
<LI><SPAN STYLE="font-family: Arial; color: #000000; font-size: medium;">Built and structured our website to receive online revenues </SPAN></LI>
<LI><SPAN STYLE="font-family: Arial; color: #000000; font-size: medium;">Maximized website sales (through upsells & simple offers)</SPAN></LI>
<LI><SPAN STYLE="font-family: Arial; color: #000000; font-size: medium;">Structured email blasts to be 'actionable'</SPAN></LI>
<LI><SPAN STYLE="font-size: medium; color: #000000;">Mastered special offers for fans<BR> <BR> You'll leave this class with a clear digital strategy to maximize profits for your business.</SPAN></LI>
</UL>
<DIV><SPAN STYLE="font-size: medium;"><BR></SPAN></DIV>
<P STYLE="margin-bottom: 10.0pt;"><SPAN STYLE="font-size: medium; color: #000000;"><STRONG>Email Marketing Unplugged</STRONG>with Nate Wright</SPAN></P>
<P STYLE="margin-bottom: 10.0pt;"><SPAN STYLE="font-size: medium; color: #000000;">Most small business owners consider email a necessary evil' - but a small batchof well-crafted emails sent to the right people can catapult your product, service or cause into a whole new level of growth.</SPAN></P>
<P STYLE="margin-bottom: 10.0pt;"><SPAN STYLE="font-family: Calibri; font-size: medium; color: #000000;">So how can your business get the most out of email? In this hands-on workshop, we'll start by identifying more receptive targets (clients/customers/users/donors) while unearthing the true influencers in your industry. Then we'll help you create your own easily personalized, reusable sales and outreach templates, and debunk some so-called' best practices.</SPAN></P>
<P STYLE="margin-bottom: 10.0pt;"><SPAN STYLE="font-family: Calibri; font-size: medium; color: #000000;">In this workshop you'll:</SPAN></P>
<UL STYLE="margin-top: 0in;">
<LI><SPAN STYLE="font-family: Calibri; font-size: medium; color: #000000;">Identify more receptive niches within your target market</SPAN></LI>
<LI><SPAN STYLE="font-family: Calibri; font-size: medium; color: #000000;">Uncover the true influencers in your business</SPAN></LI>
<LI><SPAN STYLE="font-family: Calibri; font-size: medium; color: #000000;">Outline the anatomy of a sales email</SPAN></LI>
<LI><SPAN STYLE="font-family: Calibri; font-size: medium; color: #000000;">Outline re-usable (and easily personalized) email templates for <SPAN STYLE="text-decoration: underline;">targets</SPAN></SPAN></LI>
<LI STYLE="margin-bottom: 10pt;"><SPAN STYLE="font-family: Calibri; font-size: medium; color: #000000;">Outline a re-usable (and easily personalized) email templates for <SPAN STYLE="text-decoration: underline;">influencers</SPAN></SPAN></LI>
</UL>
 
 
 
 
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