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Fri, Feb 06, 2015 @ 09:30 AM   $238   Grind Broadway, 1412 Broadway, 22nd floor
 
     
 
 
              

  
 
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<P>Developing a deep understanding of users' behavior, thoughts, needs, and desires helps design teams solve well-defined problems. User research is the means by which<BR>
we gain this understanding. User Research focuses on discovering how people interact with products and services, about their frustrations and pains, and determining potential solutions to improve their everyday lives.</P>
<H3>PART ONE: USER RESEARCH METHODS</H3>
<P>This workshop consists of two parts: The first part will concentrate on qualitative research methods. We'll go through an overview of different methods, perform an in-class activities and exercises on user interviewing, and then interview users in the real world.</P>
<H3>PART TWO: SENSEMAKING AND PROBLEM FRAMING</H3>
<P>Thesecond part focuses on making sense of research findings and framing problems and opportunities. Participants will work together to organize their findings, synthesize them into a coherent story, and identify key opportunity and problem areas. The end result is a set of clearly defined problem spaces design teams can use to develop solutions.</P>
<H3>WHO IS THIS FOR?</H3>
<P> Designers seeking a better understanding of research methods<BR>
Product managers involved in turning research insights into features<BR>
Entrepreneurs who seek a deeper understanding of their users<BR>
Marketing professionals who seek a new way to understand customers</P>
<P></P>
<H3><STRONG>WHAT WILL YOU LEARN?</STRONG></H3>
<P> Effective interviewing and observation methods<BR>
Techniques for finding patterns in research results<BR>
Practice sense-making activities to organize findings and identify opportunities<BR>
Understand how to prioritize and frame key problem areas</P>
<P></P>
<H3><STRONG>WHO'S TEACHING?</STRONG></H3>
<P></P>
<P><IMG STYLE="float: left;" SRC="http://cdn.evbuc.com/eventlogos/38581182/thomaswendt150.jpg" ALT="">Thomas Wendt is a design strategy and research consultant based in New York City, specializing in user research, experience strategy, design thinking, and innovation. He works with clients to help them better understand their customers through rigorous research methods, framing of key user needs and problem areas, and providing structure to ideation sessions. He has worked with companies including American Express, DIRECTV, Capital One, IBM, General Assembly, Smith+Beta, and a number of agencies and startups.Thomas frequently teaches, writes, and speaks on a variety of topics including philosophy and design, information architecture, lean process and theory, designresearch, and design thinking. Presentations have been delivered at domestic and international conferences, and his articles have been published in both academic journals and practitioner publications. Thomas is author of a book entitled Design for Dasein, which deals with the relationship between (post)phenomenology, experience design, and design thinking. He currently holds an adjunct instructor position at New York University.</P>
<P>Website: srsg.co<BR>
Twitter: @thomas_wendt</P>
 
 
 
 
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