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Wed, Oct 22, 2014 @ 08:00 AM   $782   The Crosby St Hotel Screening Room, 79 Crosby St,, Manhattan,
 
     
 
 
              

      
 
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<P STYLE="text-align: center;"><A HREF="http://vimeo.com/thefuturelaboratory/polarityparadoxhighlights" REL="nofollow"><STRONG STYLE="line-height: 1.6em;"><SPAN STYLE="font-size: medium; font-family: 'times new roman', times;">See what happened at our Spring/Summer 2014 Trend Briefing: The Polarity Paradox</SPAN></STRONG></A></P>
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<P STYLE="text-align: center;"><SPAN STYLE="text-decoration: underline;"><SPAN STYLE="font-family: 'times new roman', times;"><STRONG><SPAN STYLE="font-size: 14pt;" LANG="EN-US"><SPAN STYLE="font-size: x-large;">The Me-conomy :</SPAN><SPAN STYLE="font-size: x-large;">Fall/Winter 2014</SPAN></SPAN></STRONG></SPAN></SPAN></P>
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<P><SPAN STYLE="font-family: 'Times New Roman'; font-size: medium; line-height: 1.6em;">We are in the middle of a decade of extreme turbulence and the biggest change of all has been to our sense of identity.</SPAN></P>
<P STYLE="padding-left: 30px;"><SPAN STYLE="font-family: 'Times New Roman'; font-size: medium; line-height: 1.6em;">: Everything we do is filtered through selfie awareness</SPAN></P>
<P STYLE="padding-left: 30px;"><SPAN STYLE="font-size: medium; font-family: 'Times New Roman';" LANG="EN-US">: Technology is morphing into a part of who we are</SPAN></P>
<P STYLE="padding-left: 30px;"><SPAN STYLE="font-size: medium; font-family: 'Times New Roman';" LANG="EN-US">: Sharing isn't just caring, it's currency<BR></SPAN></P>
<P><SPAN STYLE="font-family: 'Times New Roman'; font-size: medium; line-height: 1.6em;">Welcome to the world of The Me-conomy, the post-digital market landscape that is fundamentally changing the relationship between brands and consumers.</SPAN></P>
<P STYLE="text-align: center;"><SPAN STYLE="font-size: x-large;"><A STYLE="line-height: 1.6em;" HREF="http://thefuturelaboratory.com/uk/wp-content/uploads/sites/2/2014/07/TBAW14_booking_form.pdf" REL="nofollow"><STRONG><SPAN STYLE="font-family: 'times new roman', times;">To find out how you can profit from this epochal shift, book a place at our forthcoming Trend Briefing.</SPAN></STRONG></A></SPAN></P>
<P><IMG SRC="https://cdn.evbuc.com/eventlogos/1526219/identity1.jpg" ALT="" WIDTH="600" HEIGHT="400"></P>
<P><STRONG STYLE="font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; line-height: 20px;"><SPAN STYLE="line-height: 1.6em;"><A TITLE="Group bookings : the Me-Conomy" HREF="mailto:alena@thefuturelaboratory.com" REL="nofollow"><SPAN STYLE="font-family: 'Times New Roman', sans-serif; font-size: 14px;">Discounts</SPAN></A><SPAN STYLE="font-family: 'Times New Roman', sans-serif; font-size: 14px;">are available for groups of three or more, and for</SPAN><A TITLE="Student Bookings : Trend Briefing Autumn/Winter 2014" HREF="mailto:%20katie@lsnglobal.com" REL="nofollow"><SPAN STYLE="font-family: 'Times New Roman', sans-serif; font-size: 14px;">students</SPAN></A><SPAN STYLE="font-family: 'Times New Roman', sans-serif; font-size: 14px;">and</SPAN><A TITLE="Academic Tickets : Trend Briefing" HREF="mailto:%20katie@lsnglobal.com" REL="nofollow"><SPAN STYLE="font-family: 'Times New Roman', sans-serif; font-size: 14px;">academic institutions</SPAN><SPAN STYLE="font-family: 'Times New Roman', sans-serif; font-size: 14px;">.</SPAN></A></SPAN></STRONG></P>
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<P STYLE="text-align: center;"><SPAN STYLE="text-decoration: underline;"><SPAN STYLE="font-size: x-large;"><STRONG><SPAN STYLE="font-family: 'times new roman', times;">AGENDA</SPAN></STRONG></SPAN></SPAN></P>
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<P><SPAN STYLE="font-size: x-large;"><SPAN STYLE="font-family: 'times new roman', times;"><STRONG><SPAN LANG="EN-US">:</SPAN></STRONG></SPAN><SPAN STYLE="text-decoration: underline;"><SPAN STYLE="font-family: 'times new roman', times;"><STRONG><SPAN LANG="EN-US">8:00am - Registration</SPAN></STRONG></SPAN></SPAN></SPAN></P>
<P><STRONG STYLE="font-family: 'times new roman', times; font-size: medium; line-height: 1.6em;"><SPAN LANG="EN-US"><BR><SPAN STYLE="font-size: x-large;">:</SPAN><SPAN STYLE="text-decoration: underline; font-size: x-large;"><SPAN STYLE="line-height: 1.6em;">9:00am - Introduction</SPAN></SPAN></SPAN></STRONG></P>
<P><STRONG STYLE="font-family: 'times new roman', times; font-size: medium; line-height: 1.6em;"><SPAN LANG="EN-US"><SPAN STYLE="font-size: x-large;"><BR></SPAN></SPAN></STRONG></P>
<P><STRONG STYLE="font-family: 'times new roman', times; font-size: medium; line-height: 1.6em;"><SPAN LANG="EN-US"><SPAN STYLE="font-size: x-large;">:</SPAN> <SPAN STYLE="text-decoration: underline; font-size: x-large;">9:15am - The Me-Conomy Unveiled</SPAN></SPAN></STRONG></P>
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<P><STRONG STYLE="font-family: 'times new roman', times; font-size: medium; line-height: 1.6em;"><SPAN LANG="EN-US"><IMG SRC="https://cdn.evbuc.com/eventlogos/1526219/identity2.jpg" ALT="" WIDTH="600" HEIGHT="400"></SPAN></STRONG></P>
<P><STRONG STYLE="font-family: 'times new roman', times; font-size: medium; line-height: 1.6em;"><SPAN LANG="EN-US"><SPAN STYLE="font-size: x-large;">:</SPAN> <SPAN STYLE="text-decoration: underline; font-size: x-large;">9:30am -</SPAN></SPAN></STRONG><SPAN STYLE="text-decoration: underline; font-size: x-large;"><SPAN STYLE="font-family: 'times new roman', times;"><SPAN LANG="EN-US"><STRONG>The Sharded Self</STRONG></SPAN></SPAN></SPAN></P>
<P><EM><STRONG><SPAN STYLE="font-size: x-large; font-family: 'times new roman', times;"><SPAN LANG="EN-US"><SPAN STYLE="line-height: 1.2em;">Our online lives are shaping how we behave in the offline world, and our short attention spans are no longer confined to screens.</SPAN></SPAN></SPAN></STRONG></EM></P>
<P><EM><STRONG></STRONG></EM><EM STYLE="line-height: 1.6em;"><STRONG><SPAN STYLE="font-size: x-large; font-family: 'times new roman', times;"><SPAN LANG="EN-US"><SPAN STYLE="line-height: 1.2em;">Brands must understand the new requirements of customers who flit freely through fashions, fads and friendships in real life just as they do online.</SPAN></SPAN></SPAN></STRONG></EM></P>
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<P><STRONG><SPAN STYLE="font-size: medium; font-family: 'times new roman', times;" LANG="EN-US"><BR>What this trend will cover:</SPAN></STRONG></P>
<P STYLE="padding-left: 30px;"><SPAN STYLE="font-size: medium; font-family: 'times new roman', times;" LANG="EN-US"></SPAN><SPAN STYLE="font-family: 'times new roman', times; font-size: medium; line-height: 1.6em;">: How to talk with consumers who think more about connections than conversations</SPAN></P>
<P STYLE="padding-left: 30px;"><SPAN STYLE="font-size: medium; font-family: 'times new roman', times;" LANG="EN-US">: Why age no longer denotes behaviour for Millennials</SPAN></P>
<P STYLE="padding-left: 30px;"><SPAN STYLE="font-size: medium; font-family: 'times new roman', times;" LANG="EN-US">: How to anticipate and capitalise on the new types of online behaviour that are appearing offline</SPAN></P>
<P STYLE="padding-left: 30px;"><SPAN STYLE="font-family: 'times new roman', times; font-size: medium; line-height: 1.6em;"><BR></SPAN></P>
<P><STRONG STYLE="font-family: 'times new roman', times; font-size: medium; line-height: 1.6em;"><SPAN LANG="EN-US"><SPAN STYLE="font-size: x-large;"><STRONG STYLE="font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; line-height: 1.6em;"><SPAN STYLE="font-size: medium; font-family: 'times new roman', times;" LANG="EN-US"><SPAN STYLE="font-size: x-large;">:<SPAN STYLE="text-decoration: underline;">10:10pm -</SPAN><SPAN STYLE="text-decoration: underline;">Me-conomy cakes and Emoji teas</SPAN></SPAN></SPAN></STRONG></SPAN></SPAN></STRONG></P>
<P><STRONG STYLE="font-family: 'times new roman', times; font-size: medium; line-height: 1.6em;"><SPAN LANG="EN-US"><SPAN STYLE="font-size: x-large;"><IMG SRC="https://cdn.evbuc.com/eventlogos/1526219/tech1.jpg" ALT="" WIDTH="600" HEIGHT="400"></SPAN></SPAN></STRONG></P>
<P><STRONG STYLE="font-family: 'times new roman', times; font-size: medium; line-height: 1.6em;"><SPAN LANG="EN-US"><SPAN STYLE="font-size: x-large;">:</SPAN> <SPAN STYLE="text-decoration: underline; font-size: x-large;">10:30am - Awakening Tech</SPAN></SPAN></STRONG></P>
<P><EM><STRONG><SPAN STYLE="font-size: x-large;"><SPAN STYLE="font-family: 'times new roman', times;"><SPAN LANG="EN-US"><SPAN STYLE="line-height: 1.2em;">Companies must understand how the data and devices of the future will create products and experiences that fuel consumer loyalty and build their brand - or risk being left behind.</SPAN></SPAN></SPAN><SPAN STYLE="line-height: 1.6em;"></SPAN></SPAN></STRONG></EM></P>
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<P><STRONG><SPAN STYLE="font-size: medium; font-family: 'Times New Roman';" LANG="EN-US"><BR>What this trend will cover:</SPAN></STRONG></P>
<P STYLE="padding-left: 30px;"><SPAN STYLE="font-size: medium; font-family: 'Times New Roman';" LANG="EN-US"></SPAN><SPAN STYLE="font-family: 'Times New Roman'; font-size: medium; line-height: 1.6em;">: How leading brands are already using technology to win consumer loyalty, and how you can do the same</SPAN></P>
<P STYLE="padding-left: 30px;"><SPAN STYLE="font-size: medium; font-family: 'Times New Roman';" LANG="EN-US">: How your brand can use data to boost the consumer experience and keep digital consumers turned on</SPAN></P>
<P STYLE="padding-left: 30px;"><SPAN STYLE="font-size: medium; font-family: 'Times New Roman';" LANG="EN-US">: Why user experience is the most important thing a brand can consider on digital channels and why getting it wrong could cost you a customer for ever</SPAN></P>
<P><STRONG STYLE="line-height: 1.6em;"><SPAN STYLE="font-size: medium; font-family: 'times new roman', times;" LANG="EN-US"><SPAN STYLE="font-size: x-large;"><BR></SPAN></SPAN></STRONG></P>
<P><STRONG STYLE="font-family: 'times new roman', times; font-size: medium; line-height: 1.6em;"><SPAN LANG="EN-US"><IMG SRC="https://cdn.evbuc.com/eventlogos/1526219/value1.jpg" ALT="" WIDTH="600" HEIGHT="400"></SPAN></STRONG></P>
<P><STRONG STYLE="font-family: 'times new roman', times; font-size: medium; line-height: 1.6em;"><SPAN LANG="EN-US"><SPAN STYLE="font-size: x-large;">: <SPAN STYLE="text-decoration: underline;">11:10pm - The New Value Economy</SPAN></SPAN></SPAN></STRONG></P>
<P><EM><STRONG><SPAN STYLE="font-family: 'times new roman', times; font-size: x-large;"><SPAN LANG="EN-US"><SPAN STYLE="line-height: 1.2em;">We live in an economy in which consumers can bypass brands to access goods and services from one other.</SPAN></SPAN></SPAN></STRONG></EM></P>
<P><EM><STRONG></STRONG></EM><EM STYLE="line-height: 1.6em;"><STRONG><SPAN STYLE="font-family: 'times new roman', times; font-size: x-large;"><SPAN LANG="EN-US"><SPAN STYLE="line-height: 1.2em;">Wealth is no longer defined by ownership of possessions, but by new metrics of value.</SPAN></SPAN></SPAN></STRONG></EM></P>
<P><EM STYLE="line-height: 1.6em;"><STRONG></STRONG></EM><EM STYLE="line-height: 1.6em;"><STRONG><SPAN STYLE="font-family: 'times new roman', times; font-size: x-large;"><SPAN LANG="EN-US"><SPAN STYLE="line-height: 1.2em;">Rather than fight these new systems, brands need to understand them and learn how to co-exist if they are to retain consumers' trust and remain relevant. </SPAN></SPAN></SPAN></STRONG></EM></P>
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<P><STRONG><SPAN STYLE="font-size: medium; font-family: 'Times New Roman';" LANG="EN-US"><BR>What this trend will cover:</SPAN></STRONG></P>
<P STYLE="padding-left: 30px;"><SPAN STYLE="font-size: medium; font-family: 'Times New Roman';" LANG="EN-US"></SPAN><SPAN STYLE="font-family: 'Times New Roman'; font-size: medium; line-height: 1.6em;">: If consumers are less interested in owning goods how can brands win their business?</SPAN></P>
<P STYLE="padding-left: 30px;"><SPAN STYLE="font-size: medium; font-family: 'Times New Roman';" LANG="EN-US">: The shift from ownership to access and what this means for the lifestyle industries</SPAN></P>
<P STYLE="padding-left: 30px;"><SPAN STYLE="font-size: medium; font-family: 'Times New Roman';" LANG="EN-US">: How, in an economy of the intangible,existing structures can thrive</SPAN></P>
<P><STRONG STYLE="font-family: 'times new roman', times; font-size: medium; line-height: 1.6em;"><SPAN LANG="EN-US"><SPAN STYLE="font-size: x-large;"><BR></SPAN></SPAN></STRONG></P>
<P><STRONG STYLE="font-family: 'times new roman', times; font-size: medium; line-height: 1.6em;"><SPAN LANG="EN-US"><SPAN STYLE="font-size: x-large;">: <SPAN STYLE="text-decoration: underline;">11:50pm - Toolkits and Conclusions</SPAN></SPAN></SPAN></STRONG></P>
<P><STRONG STYLE="font-family: 'times new roman', times; font-size: medium; line-height: 1.6em;"></STRONG><STRONG STYLE="font-family: 'times new roman', times; font-size: medium; line-height: 1.6em;"><SPAN LANG="EN-US"><BR></SPAN></STRONG></P>
<P><STRONG STYLE="font-family: 'times new roman', times; font-size: medium; line-height: 1.6em;"><SPAN LANG="EN-US"><SPAN STYLE="font-size: x-large;">: <SPAN STYLE="text-decoration: underline;">12:00pm - The End of the Day</SPAN></SPAN></SPAN></STRONG></P>
 
 
 
 
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