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EVENT DETAILS |
About This Class
Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, you'll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you'll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You'll walk away with a fundamental understanding of Google Analytics' role in running and operating your business.
Prereqs & Preparation
It would be useful to have a basic understanding of Excel and Powerpoint, but we will cover these in class as well. No preparation needed, although laptops are welcome.
Takeaways
- Learn the basic setup, navigation, and interface of Google Analytics
- Get acquainted with basic terminology and mathematical formulas to understand key metrics
- Be able to identify the metrics that matter for your specific business case and how to use them to make educated decisions
- Create custom segments, goals, URLs, and dashboards
- Create automated alerts and scheduled reports
- Learn to identify exceptions and surface actionable insights
- Export data for further analysis in Excel
- Design useful charts for sharing with colleagues or clients
About the Instructors
Monica Pereira
Digital Strategist, Nine Lines
Monica Pereira is a marketing strategist with a background in management consulting and media technology. She specializes in web analytics and consumer research, bringing an exploratory approach to her work. Monica studied Communications at The University of Texas and Quantitative Research at Columbia University. She is currently a digital strategist at Nine Lines, a marketing strategy consultancy in NYC.
Gabe Marcial
Digital Strategist, Nine Lines
Gabe studied behavioral neuroscience at Rutgers University before uncovering a passion for strategy and brand positioning. He uses customer data and market research to generate strategies and insights, bringing an experimental approach to his work. He is currently a digital strategist at Nine Lines.
Nine Lines is a digital strategy and marketing analytics agency that develops creative, data-driven initiatives to help our clients better understand their customers and fuel growth.
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