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Tue, May 06, 2014 @ 06:30 PM   $31   Grind Space, 1412 Broadway, 22nd Fl
 
     
 
 
              

      
 
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<P>Join Damsels in Design and High Spark Advisors for a 90 minute session full of practical tips and examples on how to take your design business to the next level! You will step away from the daily issues and learn how to check up on the vital signs of your business. At the end of the session, you will have renewed clarity and insight in your priorities and what it takes to grow your design company.</P>
<P><SPAN STYLE="font-family: georgia,palatino;"><STRONG><SPAN STYLE="font-size: medium;">In this class you will learn:</SPAN></STRONG></SPAN></P>
<UL>
<LI><SPAN STYLE="font-family: georgia,palatino;"><STRONG><SPAN STYLE="font-size: medium;">What a Business Model is (no, it is not the same as a business plan!) and how to create your very own<BR></SPAN></STRONG></SPAN></LI>
<LI><SPAN STYLE="font-family: georgia,palatino;"><STRONG><SPAN STYLE="font-size: medium;">Which of your activities are worth your time and drive the most sales</SPAN></STRONG></SPAN></LI>
<LI><SPAN STYLE="font-family: georgia,palatino;"><SPAN STYLE="font-size: medium;"><STRONG>How to segment your customers and harness relationships with them to increase revenue</STRONG><BR></SPAN></SPAN></LI>
<LI><SPAN STYLE="font-family: georgia,palatino;"><STRONG></STRONG><EM><STRONG></STRONG></EM><STRONG><SPAN STYLE="font-size: medium;">What your value proposition is and how to use it to drive customer and brand loyalty</SPAN></STRONG></SPAN></LI>
<LI><SPAN STYLE="font-size: medium; font-family: georgia,palatino;"><STRONG>How to check the vital signs of your design company</STRONG></SPAN></LI>
<LI><SPAN STYLE="font-size: medium;"><STRONG><SPAN STYLE="font-family: georgia,palatino;">How to grow without breaking the bank</SPAN><BR><BR><SPAN STYLE="font-size: small; font-family: georgia,palatino;"><EM>This workshop is perfect for first-time small business owners, designers, bloggers, and entrepreneurs looking for ways to increase profits without wasting valuable time and money.</EM></SPAN><BR><BR></STRONG></SPAN></LI>
</UL>
<P>About the Presenters:</P>
<P>Laurie Pettinella Zorn is a strategy and business development professional with over a decade of experience advising companies across various growth stages, from startup to the Fortune 500. Laurie held management positions with Mattel and A.T. Kearney where she developed and implemented strategies centered around go-to-market and organization/business process design. She is a Partner in K5Launch (an early-stage startup accelerator), an Instructor for NY Startup Institute and a Mentor for Innovation and Entrepreneurship at Columbia University.</P>
<P>Martine Broeders has a passion for helping her clients increase sales and profits while easing the management burden. She draws from more than 15 years of in-the-trenches business experience working with great companies like Amgen, AT Kearney, Avon, Eli Lilly, Elsevier, Oakley, Pepsi. Martine holds an MBA from New York University Stern School of Business. She is a member of the New York Women's Foundation Grant Advisory Committee, serves on the board of the NY based nonprofit Cause Effective and volunteers at the Rubin Museum of Art.</P>
 
 
 
 
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