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With Michael Lazerow (CMO, SalesForce Mktg Cloud).
Thu, Apr 09, 2015 @ 08:00 PM   FREE   General Assembly East, 902 Broadway, 4th Fl
 
     
 
 
              

  
 
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EVENT DETAILS



Matt Britton Photo







CEO and Founder,
MRY





Michael Lazerow Photo







CMO,
SalesForce Marketing Cloud






About This Event

We are all bearing witness to a radical cultural shift in America. Our nation's youth has collectively transformed from a fringe counter-culture to THE culture of our nation. In doing so youth has become the preeminent driver of all markets, trends, and disruptions, which are rapidly evolving the American business landscape. This is the new status quo, and youth marketing expert Matt Britton calls it YouthNation.



In YouthNation: Building Remarkable Brands in a Youth-Driven Culture, Britton explains how we got here, where we are headed, and why youth has now become a commodity that's available to everyone. This commodity transcends industries and demographics, and is the new and unstoppable force behind all innovation and global competitive advantage. Businesses that want to compete in YouthNation need to understand the technologies and movements sweeping our land. Traditional models no longer apply amidst a new world where revolutions can ignite and enterprises can be created by anyone with an iPhone. We are now playing with a new set of rules which must be adhered to if we want to flourish in this youth-driven economy.



Get extra credit by preordering Matt's book, YouthNation, before the event. Available through all major retailers on April 20, 2015.




Takeaways

The principles of YouthNation that every business must implement to stay relevant



Case studies of companies that are harnessing the power of youth culture to drive business of all types




About the Speakers


Matt Britton Photo





CEO and Founder,
MRY



Matt Britton is known throughout the advertising industry as an expert in social media marketing with a unique & deep domain expertise in the Millennial generation and author of YouthNation, Building Remarkable Brands In A Youth-Driven Culture Matt currently serves as founder and CEO of New York-based MRY (formerly Mr Youth)-a world leading social media and youth marketing agency. Since founding the agency in 2002, MRY has worked with some of the world's leading brands-including P&G, Microsoft, Coca- Cola, & Visa -to help them connect with today's rapidly evolving and highly elusive consumer. Matt has grown MRY from a one-man startup to a company with over 600 employees worldwide. In 2013, MRY was named Digital Innovator Of The Year" by Mashable.







Michael Lazerow Photo





CMO,
SalesForce Marketing Cloud



Michael Lazerow is a serial entrepreneur who has founded several successful media companies. Most recently in 2007, Michael co-founded Buddy Media, Inc., a privately held company that offers some of the world's largest brands social media solutions. Michael served as chairman and CEO before the company was sold to Salesforce.com on June 4, 2012.



While attending Northwestern University, Michael founded University Wire (now owned by Columbia Broadcasting System (CBS)), a network of more than 700 student-run newspapers. He later founded GOLF.com, which was purchased by Time Warner's Time Inc. division in 2006. Subsequent to the 2006 acquisition, Michael joined Time Inc. as General Manager of GOLF.com and GOLFONLINE.com. Michael also sits on the boards of Savored and Saving Star.



Michael lives in New York City with his wife, Kass, who serves as Buddy Media's COO, and their three children, Myles, Cole and Vivian. Michael graduated from Northwestern University with a B.S. and M.S. in Journalism.





 
 
 
 
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