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Description
This is an experiential workshop designed to help early stage entrepreneurs understand how they can make money through advertisement. The workshop will cover the basic principles behind the advertisement business model and how companies can cheaply acquire users for advertisement. The goal of the 2-hour workshop is to educate participants on the advertisement business model and how someone can successfully make money through advertisement. At the end of the experience, participants will have a basic framework for how to incorporate advertisement as a revenue source and the specific metrics needed to be successful at selling advertisement.
*Workshop Facilitator*
KC Swenson is a Manager of Digital Trading at Xaxis, a GroupM company and a part of WPP, is the world's largest audience buying company. Through its proprietary platform, Xaxis offers advertisers a single, comprehensive resource from which to reach and engage with global audiences across the universe of digital media. Prior to Xaxis, KC severed in a similar role at Media Innovation Group - a WPP Company, and Red Brick Media. KC is considered a customer acquisition expert in the advertisement industry.
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