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EVENT DETAILS |
<P>Instructor:<A HREF="https://www.linkedin.com/profile/view?id=ADEAAApQ8ysBcqQxILr4A7SnHL8qlSlSPN5TFM4&authType=NAME_SEARCH&authToken=B-kR&locale=en_US&srchid=1606496581451929260634&srchindex=1&srchtotal=14&trk=vsrp_people_res_name&trkInfo=VSRPsearchId%3A1606496581451929260634%2CVSRPtargetId%3A173077291%2CVSRPcmpt%3Aprimary%2CVSRPnm%3Atrue%2CauthType%3ANAME_SEARCH" REL="nofollow">M</A><A HREF="https://www.linkedin.com/profile/view?id=ADEAAApQ8ysBcqQxILr4A7SnHL8qlSlSPN5TFM4&authType=NAME_SEARCH&authToken=B-kR&locale=en_US&srchid=1606496581451929260634&srchindex=1&srchtotal=14&trk=vsrp_people_res_name&trkInfo=VSRPsearchId%3A1606496581451929260634%2CVSRPtargetId%3A173077291%2CVSRPcmpt%3Aprimary%2CVSRPnm%3Atrue%2CauthType%3ANAME_SEARCH" REL="nofollow">att Michaelson</A></P>
<P>Location: Tekserve (23rd Street and 6th Ave)</P>
<P>Price: Free admission, beer and snacks sponsored by Tekserve</P>
<P>Google Analytics is an essential part of online businesses that rely on web data to drive growth.Join Matt Michaelson, Director of Growth Strategy of THINX for a beginner-friendly class that will help you master the basics of this popular tool. Learn how to interpret data, extract insights and identify opportunities to improve your user experience,conversion rate and more!</P>
<P>What you'll leave with:</P>
<UL>
<LI>How to approach analytics using ANY platform</LI>
<LI>A look inside the marketing analyst's mindset</LI>
<LI>How to identify exceptions and surface actionable insights</LI>
<LI>How to evaluate business goals and marketing efforts using The Marketing Map</LI>
<LI>Basic setup, navigation, and interface of Google Analytics</LI>
<LI>Terminology and mathematical formulas you need to know for Google Analytics</LI>
<LI>Advanced tools like custom segments, goals, events, and filter</LI>
</UL>
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