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With Monica Pereira (Digital Strategist).
Thu, Jun 18, 2015 @ 09:30 AM   $35   General Assembly West, 10 E 21st St, 3rd Fl
 
     
 
 
              

      
 
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Monica Pereira Photo







Digital Strategist






About This Class

Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, you'll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you'll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You'll walk away with a fundamental understanding of Google Analytics' role in running and operating your business.




Prereqs & Preparation

It would be useful to have a basic understanding of Excel and Powerpoint, but we will cover these in class as well. No preparation needed, although laptops are welcome.




Takeaways

  • Learn the basic setup, navigation, and interface of Google Analytics

  • Get acquainted with basic terminology and mathematical formulas to understand key metrics

  • Be able to identify the metrics that matter for your specific business case and how to use them to make educated decisions

  • Create custom segments, goals, URLs, and dashboards

  • Create automated alerts and scheduled reports

  • Learn to identify exceptions and surface actionable insights

  • Export data for further analysis in Excel

  • Design useful charts for sharing with colleagues or clients




About the Instructor


Monica Pereira Photo





Digital Strategist



Monica is an experienced marketer and product manager who loves tackling a good dataset to inform business strategy. She began her career at Accenture and then moved on to product management roles at Sony and relentlessGenerator. During her time at Sony, she developed an interest in statistics and data management, completing a masters degree in quantitative research and marketing sciences at Columbia University.



Monica is a graduate of General Assembly's first-ever digital marketing course, which helped her round out her quant skills and dive head-first into a full-time marketing career. She has worked as a digital strategist and account director at Nine Lines, a boutique marketing agency, and she now works independently with startups and companies in New York and LA. In her free time, Monica follows the underground performing arts scene in New York and sometimes sneaks in as a performer of hip hop and contemporary dance.





 
 
 
 
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