Saba Sedighi



Founder & Marketing Strategist,
iStream Social

Social media initiatives don't start when you register a Facebook or Twitter account & start posting announcements, it begins much sooner. In this workshop, you'll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You'll learn how to structure your social media efforts, deploy your resources, & ultimately launch a social media campaign that is professional & provides results you'll be able to interpret & understand.

• Learn how to develop & implement a social media strategy.


• Create an elevator pitch that clearly defines your brand, audience, & key differentiator.


• Define & track the KPIs most relevant to your business.


• Describe the difference between major social media platforms.


• Identify which platforms to use for your business.


• Explain the difference between publishing, listening, & reporting tools.


• Create a weekly content calendar for your business.

Saba Sedighi

Founder & Marketing Strategist,
iStream Social

Saba Sedighi is a results driven Marketing Strategist, Content Creator, Speaker & Course Instructor. By utilizing her excellent verbal & written communication skills, she takes on an innovative approach towards social selling to connect brands with their audience. Tech savvy, with a broad understanding of social media & influencer marketing, Saba delivers her clients with insightful strategies that help them cut through the noise. She has spoken at numerous conferences such as Social Media Marketing World & National Association of Broadcasters.