| |
|
|
| |
EVENT DETAILS |
<P CLASS="MsoNormal"><SPAN>Today's consumers are crossing screens, jumping between smartphones, laptops, tablets, smart TVs, watching short & long-form video, consuming news, information & entertainment at a velocity as never seen before.</SPAN><SPAN><SPAN></SPAN><SPAN></SPAN></SPAN></P>
<P CLASS="MsoNormal"><SPAN>Users have become "detachable consumers" that demand "fluidity" from marketers, publishers, agencies or anyone who wants to find them.</SPAN><SPAN><SPAN></SPAN><SPAN></SPAN></SPAN></P>
<P CLASS="MsoNormal"><SPAN>Does this mean that the goal for publishers is no longer as simple as bringing consumers to a centralized "home" but to catch the audience on other platforms, hence increase revenue but lose the home?<SPAN></SPAN><SPAN></SPAN></SPAN></P>
<P CLASS="MsoNormal"><SPAN>Or maybe, finding new monetization tools & demand partners to the home site for increasing revenues?<SPAN></SPAN><SPAN></SPAN></SPAN></P>
<P CLASS="MsoNormal"><SPAN>How can advertisers benefit from these publisher challenges?<SPAN></SPAN><SPAN></SPAN></SPAN></P>
<P CLASS="MsoNormal"><SPAN>This Advertising Week roundtable presented by HIRO Media - the Safe SSP, will explore the issues, trends & opportunities that publishers & marketers need to be thinking about, & answer the industrys most pressing questions, such as:<SPAN></SPAN><SPAN></SPAN></SPAN></P>
<P CLASS="MsoNormal"><SPAN> -Profits vs. user experience - where to draw the line?<SPAN></SPAN><SPAN></SPAN></SPAN></P>
<UL>
<LI><SPAN></SPAN><SPAN></SPAN><SPAN></SPAN>
<P><SPAN>-The detachable (distributed) publisher trend. How will this impact the programmatic industry as a whole?<SPAN></SPAN><SPAN></SPAN></SPAN></P>
</LI>
<LI>
<P><SPAN></SPAN><SPAN></SPAN><SPAN></SPAN><SPAN>-How to protect your detachable (distribution) partners?<SPAN></SPAN><SPAN></SPAN></SPAN></P>
</LI>
<LI>
<P><SPAN></SPAN><SPAN></SPAN><SPAN></SPAN><SPAN>-How should publishers protect themselves in the programmatic age?<SPAN></SPAN><SPAN></SPAN></SPAN></P>
</LI>
<LI>
<P><SPAN></SPAN><SPAN></SPAN><SPAN></SPAN><SPAN>-Destination sites vs. social. Who will win this battle?</SPAN></P>
</LI>
</UL>
<P CLASS="MsoNormalCxSpMiddle"><SPAN><SPAN><SPAN></SPAN></SPAN><BR><SPAN></SPAN></SPAN></P>
|
|
|
|
|
|
