These three industry leaders decided it is time to provide CMOs and other stakeholders with the latest proven best practices in getting the highest return on television advertising investments. All three have led television into buying for measurable business outcomes in their own way, and each will show case studies that will help you to:
Make TV decisions based on measurable business results ensuring ROI lift
Decide based on highest ROI and sales impact not on lowest CPM
Increase the sales produced by TV and so increase the bottom line
Achieve fastest reach of the right target
Save money on excess frequency
Optimize the mix of TV and digital
Have a fast bulletproof means to pretest before going big