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EVENT DETAILS |
MAU New York 2016 is the NYC edition of Grow.co's highly regarded mobile acquisition and retention retreat. The event helps brands grow in today's rapidly evolving, mobile-first world. Similarly to MAU Vegas, our NY summit will be multi-vertical but draw heavily from New York's ecosystem of e-commerce brands. Content will focus on both acquisition and retentioncovering both native apps and mobile web.
The Summit
This year, hundreds of mobile-focused leaders from top brands will gather for the only event of its kind actionable content and world class relationship building in an environment where marketers always outnumber vendors.
Our Content
Join the best minds in the industry as we dive deep into content you wont find elsewherethe very latest in growth and retention strategies, marketing best practices, industry insights and an agenda focused on moving the needle of your brands growth.
Speakers / Attendees
MAU New York is a global gathering of founders, developers, CEOs, growth marketing experts and product executivesthe majority of whom represent high-growth, at-scale brands with a native app or mobile web presence.
TOPICS
For brands, by brands. All MAU content is laser-focused on helping you achieve tangible, real-world results.
Going Beyond the Hype: How to Make Messaging Apps and Bots Actually Work for Growth Today
How to Use In-App Messaging in Your CRM Mix
Convert Mobile Web Traffic via Better Smart App Banners
How to Scale Paid & Organic UA on Instagram & Pinterest
Growing Influencers Into a Core UA Channel Using Internal Resources or External Agencies
Early Learnings From Paid UA on Snapchat
How to Data: Using Super Powered BI Tools to Build Custom Reporting vs. Using out of the Box Solutions
Making the Buy vs Build Decision for Push, Email, SMS, and In-App Messaging
The Resurgence of Email in Native App Retention
Find the Ideal Onboarding Flow to Balance Acquisition and Long Term Retention
Lessons Learned From A/B Testing App Store Pages
The Efficacy of Self-Serve, Direct Exchange Buying vs Leveraging a DSP
How to Manage Real A/B Testing in a Native App Environment
with many more to come!
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