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EVENT DETAILS |
Getting Known, Liked, and Respected
Marketing your business without going broke
Panel presentation, conversation and networking:
Creating a unique selling proposition to smartly differentiate your venture.
Developing branding and corresponding marketing communications to stand out.
Getting earned media exposure via PR and social media to build demand.
Moderator
Shelly Lipton is co-founder of GrownUpMarketing. He is a digital marketer and business developer, fluent in all the languages of commercial persuasion'. Shelly works with early-stage technology start-ups and established ventures in the digital, social and mobile arenas to help them concisely tell their story and monetize their offering. His experience includes work with LinkedIn, Zillow, GlobalMobile, Hyperactivate, and Pointroll among others.
Panelists
Sharon Schanzer is the owner and creative director of RLDGROUP. Founded in 2000, RLDGROUP offers print, WordPress/web, PowerPoint, email and other design and development services. Prior to RLDGROUP, Sharon was VP of Client Services at ProductPOP, VP of Marketing at Virtual Giveaway, co-founder of publishing technology consultancy Madison Technologies, and manager of IT services at Cond Nast. Sharon attended Carnegie-Mellon University and is an award-winning photographer and an avid traveler.
Lynn Munroe is the founder and CEO of Maracaibo Media Group, a boutique PR and strategic communications firm that specializes in media placements in some of the most influential outlets in the country, including the New York Times, The Wall Street Journal, The Today Show, and Bloomberg Businessweek, to name a few. Maracaibo has successfully driven thousands of new users to the digital properties of its clients. Prior to Maracaibo, Lynn has held senior communications and marketing positions at Fortune 500 companies such as Reader's Digest, Associated Press and ABC News.
Ajay Yadav is the founder of Roomi, a burgeoning app to help people find the right room and roommate. He knows how to work a room and bring attention to his start-up which recently received an essential round of funding. Ajay founded two previous companies, both of which he launched and successfully scaled while still an undergraduate in computer science at New York Institute of Technology (NYIT). In his spare time he shares his experience with others as a mentor at Lean Startup Machine New York.
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