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With Alexandra Cavoulacos (Founder, TheMuse), Lee von Kraus (Founder, Halo), Rohit Vashisht (President, Activate by Bloglovin').
Sat, Apr 30, 2016 @ 09:30 AM   $53   General Assembly East, 902 Broadway, 4th Fl
 
     
 
 
              

  
 
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<P><SPAN STYLE="font-family: tahoma, arial, helvetica, sans-serif; font-size: small;">ProtoHack exists to show non-coders that they can create something amazing from nothing. We empower and enable the non-technical community with the tools, knowledge and connections that will help bring their idea to</SPAN>life<SPAN STYLE="font-family: tahoma, arial, helvetica, sans-serif; font-size: small;">and visually communicate it through prototyping.</SPAN><BR></P>
<H3><SPAN STYLE="font-family: tahoma, arial, helvetica, sans-serif; font-size: small;">Our Keynote, Alexandra Cavoulacos, Founder & COO of TheMuse.com</SPAN></H3>
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<P><SPAN STYLE="font-family: tahoma, arial, helvetica, sans-serif; font-size: small;"><IMG ALT="Keynote speaker: Alex Cavoulacos" SRC="https://cdn.evbuc.com/eventlogos/146846146/acavoulacosthemusevertical.jpg" HEIGHT="250" WIDTH="200"></SPAN></P>
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<DIV STYLE="color: #222222; font-family: arial, sans-serif; font-size: 12.8px;"><SPAN STYLE="font-size: x-small;"><SPAN STYLE="font-family: tahoma, arial, helvetica, sans-serif;">Alexandra Cavoulacos is the Founder & COO of TheMuse.com, a career </SPAN>platform<SPAN STYLE="font-family: tahoma, arial, helvetica, sans-serif;"> and community that has helped over 50 million people advance in their careers. At The Muse, she leads the product and operations team, channeling her passion for helping people </SPAN></SPAN>into making<SPAN STYLE="font-family: tahoma, arial, helvetica, sans-serif; font-size: x-small;"> The Muse the most beloved and trusted career destination. Alex was named one of Forbes 30 Under 30 in Media, INCs 15 Women to Watch in Tech and Business Insiders 30 Most Important Women Under 30 in Tech. Having spoken on WNYC and at SxSW, Alex is a frequent keynote on productivity and entrepreneurship, and a champion for women in tech. Prior to founding The Muse, Alex was a management consultant at McKinsey & Company.She graduated from Yale </SPAN></DIV>
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<DIV STYLE="color: #222222; font-family: arial, sans-serif; font-size: 12.8px;"><SPAN STYLE="font-family: tahoma, arial, helvetica, sans-serif; font-size: x-small;">Having spoken on WNYC and at SxSW, Alex is a frequent keynote on productivity and entrepre</SPAN><SPAN STYLE="font-size: x-small;"><SPAN STYLE="font-family: tahoma, arial, helvetica, sans-serif;">neurship, and a champion for women in tech. Prior to founding The Muse, Alex was a management con</SPAN><SPAN STYLE="font-family: tahoma, arial, helvetica, sans-serif;">sultant at McKinsey & Company.She graduated from Yale University</SPAN></SPAN>,<SPAN STYLE="font-family: tahoma, arial, helvetica, sans-serif; font-size: x-small;"> and is an alumna</SPAN><SPAN STYLE="font-family: tahoma, arial, helvetica, sans-serif; font-size: x-small;">of Y Combinator.</SPAN></DIV>
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<DIV STYLE="color: #222222; font-family: arial, sans-serif; font-size: 12.8px;"><SPAN STYLE="font-size: x-small;"><SPAN STYLE="font-family: tahoma, arial, helvetica, sans-serif;">Alex dedicates much of her time to mentoring emerging female entrepreneurs, helping them with questions of product-market fit, </SPAN>fundraising<SPAN STYLE="font-family: tahoma, arial, helvetica, sans-serif;"> and team-building. A </SPAN></SPAN>self taught<SPAN STYLE="font-family: tahoma, arial, helvetica, sans-serif; font-size: x-small;"> coder herself, Alex was an inaugural advisor at for Hackbright Academy, the leading software engineering school for women. When she is not building something on behalf of The Muse, Alex is an avid cyclist and can be found on a road bike in NYC, or curled up with a good book.</SPAN></DIV>
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<P><SPAN STYLE="font-family: tahoma, arial, helvetica, sans-serif; font-size: small;"><IMG STYLE="display: block; margin-left: auto; margin-right: auto;" ALT="" SRC="https://cdn.evbuc.com/eventlogos/95707919/objectives.png"></SPAN></P>
<H3><SPAN STYLE="font-family: tahoma, arial, helvetica, sans-serif; font-size: small;"><STRONG>How does it work?</STRONG></SPAN></H3>
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<LI><SPAN STYLE="font-family: tahoma, arial, helvetica, sans-serif; font-size: small;"><STRONG>This event is completely code free.</STRONG></SPAN>Instead<SPAN STYLE="font-family: tahoma, arial, helvetica, sans-serif; font-size: small;"> you will use prototyping tools, drag and drop editors, mockups, wireframes and anything else you can think of to VISUALLY demo your idea on stage.(Weve put together the best tools for non-coders, so dont fret if youve never prototyped.)</SPAN></LI>
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<LI><SPAN STYLE="font-family: tahoma, arial, helvetica, sans-serif; font-size: small;">We encourage </SPAN>you<SPAN STYLE="font-family: tahoma, arial, helvetica, sans-serif; font-size: small;"> visit our learning page to learn the different prototyping tools available out there before coming to the event. You'll have ample time to learn, but the more you prepare for this event the better experience you'll have.</SPAN></LI>
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<LI><SPAN STYLE="font-family: tahoma, arial, helvetica, sans-serif; font-size: small;">You can choose to prototype alone or form a team with other participants and decide on an idea together.Teams can be up to 5 people.</SPAN></LI>
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<LI><SPAN STYLE="font-family: tahoma, arial, helvetica, sans-serif; font-size: small;">Prototyping/hacking will start around 11a and you'll have until 745p to submit your idea.(Remember, you are creating a lean prototype of your idea and it doesn't need to be perfect. The focus should be on visually showing what the idea is.)</SPAN></LI>
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<LI><SPAN STYLE="font-family: tahoma, arial, helvetica, sans-serif; font-size: small;">At the end, you or your team will present on stage to a panel of judges consisting of developers and investors to get feedback.</SPAN></LI>
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<H3><SPAN STYLE="font-family: tahoma, arial, helvetica, sans-serif; font-size: small;">ProtoHack will be a 12-hour experience where you will build a prototype that communicates an idea visually.</SPAN></H3>
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<LI><SPAN STYLE="font-family: tahoma, arial, helvetica, sans-serif; font-size: small;">Learn how to effectively use industry leading tools to put together a prototype and visually communicate your idea.</SPAN></LI>
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<LI><SPAN STYLE="font-family: tahoma, arial, helvetica, sans-serif; font-size: small;">Meet other like-minded people with various backgrounds in design, business, marketing, product management and more who are all excited and passionate about building something.</SPAN></LI>
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<LI><SPAN STYLE="font-family: tahoma, arial, helvetica, sans-serif; font-size: small;">Become a better product person with a deeper understanding of UX.</SPAN></LI>
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<LI><SPAN STYLE="font-family: tahoma, arial, helvetica, sans-serif; font-size: small;">Exclusive access to over $500 in prototyping tools and sponsor related goodies.</SPAN></LI>
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<LI><SPAN STYLE="font-family: tahoma, arial, helvetica, sans-serif; font-size: small;">We will also invite developers who are looking for new projects, to come and watch the presentations so they have a no-pressure opportunity to contact you if theyre interested in helping you actually code your prototype.</SPAN></LI>
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<P><SPAN STYLE="font-family: tahoma, arial, helvetica, sans-serif; font-size: small;"><STRONG>Learn more about ProtoHack by<A HREF="http://protohack.org/" TARGET="_blank" REL="nofollow">visiting our website</A>. Interested in sponsoring? Check out our<A HREF="http://protohack.org/sponsor-an-event/" TARGET="_blank" REL="nofollow">various sponsorship options</A>.</STRONG></SPAN></P>
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