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How can established media and tech companies foster innovation from within large organizations? That will be the focus of the upcoming Collab/Space New York workshop on July 8, 2014, sponsored by the Reynolds Journalism Institute and hosted by the Ford Foundation. It will be an all-day, hands-on workshop focused on "intrapreneurial" innovation and spotlighting 9 cutting-edge media projects. We will choose nine innovative projects, which will present their work so far in lightning fashion, with questions from the audience. We'll later do collaborative exercises -- using improv comedy techniques -- to learn how to work better together in the digital age, and then break out into groups to help them get past their challenges. Plus, we'll be collaborating with a diverse group of participants, including entrepreneurs, journalists, technologists, designers, marketers, investors and major players in the tech and media scene in New York.
Collab/Space New York is a production of PBS MediaShift, with premier sponsorship from the <A STYLE="line-height: 1.6em;" HREF="http://www.rjionline.org">Donald W. Reynolds Journalism Institute</A> at the Missouri School of Journalism and hosted by the <A STYLE="line-height: 1.6em;" HREF="http://www.fordfoundation.org">Ford Foundation</A>.
Speakers
Kimberley Lau is vice president and general manager, The Atlantic Digital. Lau joined The Atlantic in 2012 to oversee its digital initiatives, including audience engagement and expansion; strategic content and business partnerships; mobile, social media, and video product development; and new distribution and syndication platforms. Before joining The Atlantic, Kim was Vice President of Business Development for Hearst Magazines Digital Media.
Jeff Jarvis is the author of "Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live" and "What Would Google Do?" and blogs about media and news at Buzzmachine.com. He is associate professor and director of the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York's Graduate School of Journalism. He is consulting editor and a partner at Daylife, a news startup. He consults for media companies and is a public speaker. Until 2005, he was president and creative director of Advance.net, the online arm of Advance Publications. Prior to that, Jarvis was creator and founding editor of Entertainment Weekly; Sunday editor and associate publisher of the New York Daily News; and TV critic for TV Guide and People.
Kareem Amin is the vice president for product at News Corp., where he's been since last August, bringing his startup mindset to a traditional media company. Previously, Amin co-founded Frame, a New York-based startup focused on enabling e-commerce stores to quickly transform their websites into compelling touch experiences for the tablet. Frame was later aquired by Sailthru, where Amin became director of product engineering. He has worked as a program manager at Microsoft and was a software developer at McGill University, where he received his degree.
Presenting Companies
The nine following companies -- including two in public media and one non-profit -- will be presenting their innovation projects at Collab/Space:
NPR's analytics dashboard
Ashoka and Google's Course Builder: Empathy for Educators NY Times' Streamtools Quartz's Chartbuilder WSJ's modern CMS NY Daily News' Innovation Lab Vox Media's Cardstacks Facebook's Newswire WFMU's Audience Engine
How It Will Work
Media and tech companies in New York and beyond <A HREF="https://docs.google.com/forms/d/16jQ7hPj5oCowesHurVAffQBNjZYYDD2xVndYhLJUlHg/viewform">can apply</A> to present at the workshop. We'll choose 9 innovation projects at various stages of development, who will do presentations for the group and answer questions. They will list their 3 biggest challenges, whether that's financial, technological, marketing, distribution or something else. Later in the day, we'll get into breakout groups around the 9 projects and help them come up with solutions for their challenges. Those will be presented to the group, and we'll follow up at a later date to gauge their success in coverage on MediaShift.
The goal will be to collaborate to help those projects succeed in the long run, creating interest groups for them on the spot (and afterwards), while also networking between the tech and media communities.
Registration Early bird registration will cost $99 for professionals and $49 for students until June 16; thereafter registration will cost $129 for pros and $79 for students, plus Eventbrite fees. We will invite key people in the media and tech scenes in New York and around the country, and will open up registration to the public as well.
Who? You'll get to hear from media innovators, and work with them on teams, too! Also, we expect key people to attend from local media organizations, journalism and communication schools, investment firms and other people active in the entrepreneurial and media scenes.
When? July 8, 2014, from 9 am to 5 pm for the workshop, and 5:30 pm to 7:30 pm for the mixer.
Where?
Ford FoundationHeadquarters 320 East 43rd St., New York, NY 10017 (212) 573-5000
The Ford Foundation is located near the United Nations on the east side of midtown Manhattan, 6 blocks from the Queens Midtown Tunnel and 3 blocks from the 4, 5, 6 and 7 subway lines at Grand Central Station.
See you there!
Agenda
July 8
> Collab/Space NYC at Ford Foundation
> Targeted talks on collaboration and media innovation.
> Selected media innovation projects present their work and list their challenges.
> Networking lunch
> Collaboration exercise with improv comedy techniques
> Breakout into teams: Work collaboratively to help solve challenges for the projects, and present that to the group.
> Follow up: MediaShift will report back on how innovation projects rose to their challenges.
> Reception and mixer with drinks and food.