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Blind Spot: Illuminating the Hidden Value in Business Are you tired of constantly looking for new tricks to keep users coming back time after time? Are you the type of person who would prefer to truly engage users, rather than demanding or buying their loyalty? Are you looking for a better way to understand how user interactions with companies can translate into meaningful experiences? If so, this event is for you. Join us for a conversation with the authors of <A HREF="http://twowavesbooks.com/book/blind-spot/?utm_source=rm_mailchimp_alert&utm_medium=socialmedia&utm_content=Nathan_Steve&utm_campaign=sale_blind_spot_book" REL="nofollow">Blind Spot</A>and their 7-step guide to innovating and measuring successful user relationships over time.
 
What People Are Saying About Blind Spot:
"Blind Spot provides helpful examples and frameworks to guide more leaders' understanding for how to deeply engage and commit to their customers, instead of simply transacting with them while wondering why they're not coming back at all."
 John Maeda
 
"In a time of increasing complexity and change, Blind Spot takes the mystery out of how companies can and should create lasting value for the people that matter mosttheir customers."
 Lisa Kay Solomon, co-author, Design and Better Business 
AGENDA 6:30 7:00 p.m. Networking and Refreshments 7:00 8:00 p.m. Featured Presentation 8:00 8:30 p.m. Wrap-up and Post-Event Networking 
 DATE Thursday, March 23rd 2017 
 TIME 6:30PM - 8:30PM LOCATION FCB 100 West 33rd Street Sixth Floor New York, New York 10013 <A HREF="https://www.google.com/maps/place/100+W+33rd+St,+New+York,+NY+10001/@40.7492872,-73.9917383,17z/data=!3m1!4b1!4m2!3m1!1s0x89c259aeccdeccf7:0x486f5d938de678ab" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">Map Link</A> 
 Refreshments will be served. ABOUT OUR SPEAKERS For the last 30 years, Steve Diller has helped clients anticipate what their customers want, so they can meet them in the future with the experiences and relationships they desire. He's currently CEO of Scansion, an innovation strategy firm that's best described as an incubator-for-hire. Recent clients include Intel, Chrysler, Autodesk, Gannett, Cardtronics, AAA, and Logitech. Previous to Scansion, Steve has been an owner of a film production company, a partner and head of experience design at Cheskin (a ground-breaking innovation firm), VP of Brand Strategy at Added Value (WPP), and a founding professor of the Design Strategy MBA program at California College of the Arts. Over the years, he's found people increasingly mysterious, with ever-changing sensibilities as cultures and economies evolve. Delving into what they're becoming, and what it means for the companies that serve them, remains as fascinating and stimulating as when he started down this path decades ago.
 Nathan Shedroff is the chair of the groundbreaking MBA in Design Strategy program at California College of the Arts (CCA) in San Francisco, California. This 21st century business program prepares the next generation of innovation leaders for a world that is profitable, sustainable, ethical, and truly meaningful. The program unites the perspectives of systems thinking, design and integrative thinking, sustainability, and generative leadership into a holistic strategic framework. He is also a pioneer in experience design, interaction design, and business strategy, speaks and teaches internationally, and is a serial entrepreneur, now launching a new company. his many books include: Experience Design 1.1, Making Meaning, Design Is the Problem, and Make It So.
He holds an MBA in Sustainable Management from Presidio Graduate School and a BS in industrial design from Art Center College of Design. He worked with Richard Saul Wurman at TheUnderstandingBusiness and later co-founded vivid studios, a decade-old pioneering company in interactive media and one of the first Web services firms on the planet. vivid's hallmark was helping to establish and validate the field of information architecture, by training an entire generation of designers in the newly emerging Web industry. Nathan is also on the board of directors for Teague, the oldest design firm in the world.
 
ABOUT OUR EVENT SPONSOR With an equal focus on creativity and accountability, FCB is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, FCB provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, FCB has roots in both consumer advertising and behavioral, data-driven direct marketing. The FCB network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit <A HREF="http://www.draftfcb.com" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">www.fcb.com</A>. 
 ABOUT IxDA With over 80,000 members and more than 170 local groups around the world, the IxDA network actively focuses on interaction design issues for the practitioner no matter his or her level of experience. IxDA is a novel kind of un-organization and relies on its passionate members to help serve the needs of the international Interaction Design community. The IxDA New York City local group is a vibrant community of people interested in interaction design who meet monthly at face-to-face events. Programming is created by a volunteer group of local leaders and realized through the generosity of speakers, sponsors, and host partners. To learn more about IxDA, please visit <A TITLE="IxDA website" HREF="http://www.ixda.org" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">http://www.ixda.org</A>
 See you there, IxDA New York local leaders