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EVENT DETAILS |
<P>Join us as Lean UX expert & author <STRONG>Jeff Gothelf</STRONG>shares advice from his latest book <EM>Sense & Respond</EM> on how companies can listen to customers & create new products continuously<SPAN>.</SPAN></P>
<P>Youre in the software business. You may not realize it yet but its the only way youre scaling in the 21st century. Whether youre in retail, financial services or health care, no industry is immune. This includes agriculture.</P>
<P>In this rich, detailed case study Jeff will share the story of John Deere. The legendary American farm machine manufacturer, keenly aware & on top of the technological revolution, has built up a surprising Sense & Respond practice to help them innovate their product offerings especially their tractors & combines.</P>
<P>However, Sense & Respond is not just a practice for product & design teams. It has significant management & leadership implications. As the case study will show, despite their deep understanding of customer needs, John Deere struggled to reconcile that feedback with their leadership agenda leading to some fascinating customer practices that left both the farmer & the company in sub-optimal positions. This vivid story will illustrate that even great product & design practices dont always influence corporate agendas while highlighting ways that leadership must engage to build a truly successful Sense & Respond loop.</P>
<P>Join us for dinner, a great talk, & inspiring conversations.</P>
<P><STRONG>About Jeff Gothelf</STRONG></P>
<P><IMG ALT="Jeff Gothelf" SRC="https://cdn.evbuc.com/eventlogos/315068/jeff300.png"></P>
<P>Jef Gothelff is the co-author of <EM>Lean UX</EM> & <EM>Sense & Respond</EM>, a speaker & organizational designer. Over his nearly 20 years in digital products & services Jeff has worked to bring a customer-centric, evidence-based approach to product strategy, design & leadership.</P>
<P>Jeff has worked in various roles & leadership positions at iXL, Fidelity, AOL, WebTrends, & TheLadders. Most recently Jeff co-founded Neo Innovation (sold to Pivotal Labs) in New York City & helped build it into one of the most recognized brands in modern product strategy, development & design. As a principal in Neos NYC office, Jeff functioned as head of executive training, coaching, workshops & education.Jeff is regularly keynoting conferences, teaching workshops or working directly with client leadership teams across North America, Europe & Asia.</P>
<P>Jeff captured these ideas in his book, <EM>Lean UX: Designing Great Products With Agile Teams</EM>. In addition, his new management book, <EM>Sense & Respond</EM>, seeks to inspire organizational changes that support this new way of working.</P>
<P>You can check out <A HREF="http://www.jeffgothelf.com/" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">Jeff's blog</A>and find himon Twitter at <A HREF="https://twitter.com/jboogie" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">@jboogie</A>.</P>
<P><STRONG>Raffle Prizes</STRONG><BR></P>
<P>After Jeff's talk, we will be raffling off several copies of Jeff's book <A HREF="https://www.amazon.com/Sense-Respond-Successful-Organizations-Continuously/dp/1633691888/" TARGET="_blank" TITLE="Sense & Respond" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow"><EM>Sense & Respond</EM></A>:</P>
<P><IMG ALT="Sense & Respond" SRC="https://cdn.evbuc.com/eventlogos/315068/senserespond300.jpg"></P>
<P><STRONG>Schedule</STRONG></P>
<P><SPAN>6:30 to 7:00:</SPAN> Check-in, dinner, & networking<BR><SPAN><SPAN>7:00 to 8:30:</SPAN> Jeff's talk plus Q&A<BR></SPAN><SPAN><SPAN>8:30 to 9:00:</SPAN> Raffle prizes followed by networking</SPAN></P>
<P><SPAN>Note: tickets are non-refundable.</SPAN></P>
<P><STRONG>About our Sponsors</STRONG><SPAN><STRONG></STRONG><BR></SPAN>Our sponsor<A HREF="https://www.usertesting.com/" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">UserTesting</A>makes it easy to obtain user feedback on your product so you can improve your customer experience.<A HREF="https://www.usertesting.com/" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">Learn more at usertesting.com</A>.</P>
<P>Our sponsor<A HREF="http://www.coreography.com/" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">Coreography</A>provides corporate video & webinar solutions.<A HREF="http://www.coreography.com/" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">Learn more at coreography.com</A>.</P>
<P>A big thank you to <A HREF="https://www.intuit.com/" TARGET="_blank" TITLE="Intuit" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">Intuit</A> for providing the space for our event!</P>
<P><IMG ALT="Intuit" SRC="https://s3-media4.fl.yelpcdn.com/bphoto/opxx_PjIkfZpS0LZUKk1fQ/o.jpg"></P>
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