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EVENT DETAILS |
<H2>Data-driven conversion strategies to optimize sales around the clock</H2>
<P>When industry-leading cloud backup provider Commvault needed to cut marketing spend and ramp up lead generation to support its fast-growing business, the marketing team implemented an innovative two-stage model to optimize inbound lead gen results: first, a content syndication network to drive highly qualified buyers to its site; and second, a data-driven lead nurturing program to identify, score and convert leads based on buyer behavior.</P>
<P>Tony Lombardo, Commvault's Director, WW Digital Marketing and Technology, will present how Commvault built a dashboard to integrate internal, content syndicator and external data sources to manage an "always on" lead generation framework. The result is a system that cost-effectively provides high quality leads customers ready to buy to the sales team. The case studyformat will highlight Commvault's data-driven approach recognized with a 2016 SiriusDecisions ROI Award and describe how the team achieved stellar results.</P>
<P>Kevin Blackwell,Vice President of Product Management at The Big Willow, will also describe how Commvault uses his firms technology, data and unique "intent-to-ad-to-web-to-form-to-pipeline" attribution model to identify buyer behaviors that indicate purchase intent, while enhancing targeting and identification of anonymous site visitors.</P>
<P>Join usTuesday, July 26to hear how Commvault built its award-winning lead generation program. Attendees will learn:</P>
<UL>
<LI><SPAN>How to use content marketing as part of your overall digital strategy</SPAN></LI>
<LI><SPAN>How technology enables marketers to parse out the "big data" and take action</SPAN></LI>
<LI><SPAN>How a Buyer Intent model can identify and target prospect accounts that haven't yet clicked your ad or visited your website</SPAN></LI>
</UL>
<P><STRONG>SPEAKER BIOS</STRONG></P>
<P><STRONG>Tony Lombardo</STRONG><BR><STRONG>Director - Worldwide Digital Marketing and Technology</STRONG></P>
<P>For 15 years, Anthony has put his curious and analytical mind to use in the B2B software space. Anthonys studies in computer science and psychology combined with years of professional experience in software development, social media, and product marketing and evangelism have perfectly prepared him to build digital marketing strategies on a modern marketing technology stack.</P>
<P><STRONG>Kevin Blackwell</STRONG><BR><STRONG>Vice President of Product Management</STRONG></P>
<P>Kevin leads product management and service delivery efforts at The Big Willow a Buyer Intent solution provider that helps companies identify and engage buyers early in the Buyers Journey. A seasoned entrepreneur, Kevin leverages a diverse background in technology, marketing and big data analytics to drive demand in B2B companies.</P>
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