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EVENT DETAILS |
<P STYLE="margin: 0px 0px 12px; font-size: 12px; font-family: Times;"><IMG SRC="https://evbdn.eventbrite.com/s3-s3/eventlogos/51871966/dgblogostrike.jpg" ALT="Do Good Better | Innovation in Cause/Impact Marketing" WIDTH="600" HEIGHT="204"></P>
<H2 STYLE="margin: 0px 0px 5px; padding: 10px 0px 0px; border: 0px; font-weight: normal; font-size: 24px; font-family: Arial, Georgia, 'Times New Roman', Times, serif; vertical-align: baseline; line-height: 1em;"><STRONG>How do you do good better? One word.</STRONG><STRONG>GUTS.</STRONG><SPAN STYLE="font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; line-height: 1.6em; color: #333333;"></SPAN></H2>
<P STYLE="margin: 0px 0px 20px; padding: 0px; border: 0px; font-size: 14px; font-family: Arial, Arial, Helvetica, sans-serif; vertical-align: baseline; color: #333333; line-height: 19.7600002288818px;"><SPAN STYLE="font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; line-height: 1.6em;">This year's Do Good Better conference celebrates the visionaries who are having a huge impact on cause marketing by doing one thing. Taking risks. And (okay, let's be honest) by sometimes crashing and burning. What??? You're thinking. Failure is an option? Yes.</SPAN></P>
<H2 STYLE="margin: 0px 0px 5px; padding: 10px 0px 0px; border: 0px; font-weight: normal; font-size: 24px; font-family: Arial, Georgia, 'Times New Roman', Times, serif; vertical-align: baseline; line-height: 1em;"><STRONG>You can be risky. If you can be resilient.</STRONG></H2>
<P STYLE="margin: 0px 0px 20px; padding: 0px; border: 0px; font-size: 14px; font-family: Arial, Arial, Helvetica, sans-serif; vertical-align: baseline; color: #333333; line-height: 19.7600002288818px;">Risk and resilience. Those two R words are the secret of the most successful brands, cities, nonprofits, foundations and change-makers. They take a risky idea, and go with it. But they don't just hope for the best. If failure looms, they act quickly. They course-correct, change tactics, start again. Net result? Turns out, the big risks carry the big rewards. In this conference, you'll learn from these resilient risk-takers</P>
<UL STYLE="margin: 0px 0px 20px 18px; padding: 0px; border: 0px; font-size: 14px; font-family: Arial, Arial, Helvetica, sans-serif; vertical-align: baseline; list-style: square; color: #333333; line-height: 19.7600002288818px;">
<LI STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline;">How to improve, build on and refine your tactics, to turn them into bigger opportunities</LI>
<LI STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline;">How to manage internal conflicts</LI>
<LI STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline;">How to win over a critical client, board, or public</LI>
<LI STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline;">How to adapt too-safe practices for bigger rewards</LI>
</UL>
<P STYLE="margin: 0px 0px 20px; padding: 0px; border: 0px; font-size: 14px; font-family: Arial, Arial, Helvetica, sans-serif; vertical-align: baseline; color: #333333; line-height: 19.7600002288818px;"><STRONG>Here are just some of the head-scratching questions we'll do a deeper dive on</STRONG></P>
<UL STYLE="margin: 0px 0px 20px 18px; padding: 0px; border: 0px; font-size: 14px; font-family: Arial, Arial, Helvetica, sans-serif; vertical-align: baseline; list-style: square; color: #333333; line-height: 19.7600002288818px;">
<LI STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline;">How do you challenge and improve the current cause marketing model?</LI>
<LI STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline;">What works well and what needs fixing?</LI>
<LI STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline;">How can businesses benefit from supporting change-and changemakers benefit from working with business?</LI>
<LI STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline;">How do you deepen the connection between business strategy and social responsibility?</LI>
<LI STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline;">Consumers believe it's not enough to just throw money at an issue-how do you make an authentic contribution?</LI>
<LI STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline;">What are the new platforms you should be exploring?</LI>
<LI STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline;">How should your creative team be telling your story now?</LI>
<LI STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline;"> Are you targeting changing behavior and not just persuading?</LI>
</UL>
<P STYLE="margin: 0px 0px 20px; padding: 0px; border: 0px; font-size: 14px; font-family: Arial, Arial, Helvetica, sans-serif; vertical-align: baseline; color: #333333; line-height: 19.7600002288818px;">Join our day of interactive discussions with the people who are taking cause marketing to extraordinary new levels of success. All you need is a reservation. And guts.</P>
<H2 STYLE="font-size: 24px; margin: 0px 0px 5px; padding: 10px 0px 0px; border: 0px; font-weight: normal; font-family: Arial, Georgia, 'Times New Roman', Times, serif; vertical-align: baseline; line-height: 1em;"><STRONG>How to Think Like a Social Entrepreneur</STRONG></H2>
<H3 STYLE="margin: 0px 0px 10px; padding: 0px 0px 5px; border-width: 0px 0px 2px; border-bottom-style: solid; border-bottom-color: #cccccc; font-weight: normal; font-size: 20px; font-family: Arial, Georgia, 'Times New Roman', Times, serif; vertical-align: baseline; line-height: 1em;"></H3>
<P STYLE="margin: 0px 0px 20px; padding: 0px; border: 0px; font-size: 14px; font-family: Arial, Arial, Helvetica, sans-serif; vertical-align: baseline; color: #333333; line-height: 19.7600002288818px;">Whether your focus is cause, corporate or agency, Do Good Better is a dynamic day that lets you build stronger cause marketing programs-even co-create new initiatives with new partners See how cause marketing can boost your brand's share. Discover marketing-driven solutions to social issues. Find out which corporations and non-profits are breaking new ground-and how they're doing it. Identify new language for marketing and tech programs that have a social benefit.</P>
<H2 STYLE="margin: 0px 0px 5px; padding: 10px 0px 0px; border: 0px; font-weight: normal; font-size: 24px; font-family: Arial, Georgia, 'Times New Roman', Times, serif; vertical-align: baseline; line-height: 1em;"><SPAN STYLE="font-size: 1.5em; line-height: 1em;">Confirmed Speakers:</SPAN></H2>
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<UL STYLE="margin: 0px 0px 20px 18px; padding: 0px; border: 0px; font-size: 14px; font-family: Arial, Arial, Helvetica, sans-serif; vertical-align: baseline; list-style: square; color: #333333; line-height: 19.7600002288818px;">
<LI STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline;">Ben Goldhirsch, Founder of Good/Corps</LI>
<LI STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline;">David Shulman, CEO of Organic</LI>
<LI STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline;">Peter Twyman, CEO of Keep a Child Alive</LI>
<LI STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline;">Topaz Page-Green, Founder and Executive Director of The Lunchbox Fund</LI>
<LI STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline;">Richard Guest, President of Tribal Worldwide</LI>
<LI STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline;">Rajesh Anandan, SVP and Head of UNICEF Ventures</LI>
<LI STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline;">Chris McGrath Montenegro, VP External Affairs of Mondelez International</LI>
<LI STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline;">Victoria Summers, SVP Engagement Strategy and Analyticsof Saatchi & Saatchi Wellness</LI>
<LI STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline;">Nancy Mahon, SVP of MAC Cosmetics and Global Executive Director of MAC AIDS Fund</LI>
<LI STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline;">Eric L. Sawyer, Civil Society Partnership Advisor of New York UNAIDS</LI>
<LI STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline;">Christine Church,Director of Marketing at The National Campaign to Prevent Teen and Unplanned Pregnancy</LI>
<LI STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline;">Colleen Kane, NAMI-NCY Metro Director of Communications and Development</LI>
<LI STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline;">Wendy Brennan, Executive Director of NAMI-NYC Metro</LI>
<LI STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline;">Aria Finger, COO of DoSomething.org</LI>
<LI STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline;">Lee Peters, SVP Strategic Marketing of Scholastic</LI>
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<H4 STYLE="margin: 0px 0px 5px; padding: 0px; border: 0px; font-weight: normal; font-size: 17px; font-family: Arial, Georgia, 'Times New Roman', Times, serif; vertical-align: baseline; line-height: 22px; text-align: center;"><SPAN STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline; color: #000000;">Venue:</SPAN></H4>
<H4 STYLE="margin: 0px 0px 5px; padding: 0px; border: 0px; font-weight: normal; font-size: 17px; font-family: Arial, Georgia, 'Times New Roman', Times, serif; vertical-align: baseline; line-height: 22px; text-align: center;"><SPAN STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline; color: #000000;">Scholastic Auditorium,</SPAN></H4>
<H4 STYLE="margin: 0px 0px 5px; padding: 0px; border: 0px; font-weight: normal; font-size: 17px; font-family: Arial, Georgia, 'Times New Roman', Times, serif; vertical-align: baseline; line-height: 22px; text-align: center;"><SPAN STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline; color: #000000;">New York, NY</SPAN></H4>
<H4 STYLE="margin: 0px 0px 5px; padding: 0px; border: 0px; font-weight: normal; font-size: 17px; font-family: Arial, Georgia, 'Times New Roman', Times, serif; vertical-align: baseline; line-height: 22px; text-align: center;"><SPAN STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline; color: #000000;">Date: September 24, 2014</SPAN></H4>
<H4 STYLE="margin: 0px 0px 5px; padding: 0px; border: 0px; font-weight: normal; font-size: 17px; font-family: Arial, Georgia, 'Times New Roman', Times, serif; vertical-align: baseline; line-height: 22px; text-align: center;"><SPAN STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline; color: #000000;"><SPAN STYLE="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-family: inherit; vertical-align: baseline;"><SPAN STYLE="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-family: inherit; vertical-align: baseline;">Time: 3:30-8PM</SPAN><EM STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-family: inherit; vertical-align: baseline;">Cocktail ReceptionTo Follow</EM></SPAN></SPAN></H4>
<P><SPAN STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline; color: #000000;"><SPAN STYLE="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-family: inherit; vertical-align: baseline;"><EM STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-family: inherit; vertical-align: baseline;"><BR></EM></SPAN></SPAN></P>
<H2 STYLE="font-size: 24px; margin: 0px 0px 5px; padding: 10px 0px 0px; border: 0px; font-weight: normal; font-family: Arial, Georgia, 'Times New Roman', Times, serif; vertical-align: baseline; line-height: 1em;">Our Advisory Board:</H2>
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<UL STYLE="margin: 0px 0px 20px 18px; padding: 0px; border: 0px; font-size: 14px; font-family: Arial, Arial, Helvetica, sans-serif; vertical-align: baseline; list-style: square; color: #333333; line-height: 19.7600002288818px;">
<LI STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline;"><STRONG>Jeremy Heimans, CEO and Founder of Purpose</STRONG></LI>
<LI STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline;"><STRONG>David Shulman, CEO of Organic</STRONG></LI>
<LI STYLE="margin: 0px; padding: 0px; border: 0px; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline;"><STRONG>Joel Johnson, Chief Marketing Officer, TroutUnlimited</STRONG></LI>
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<P STYLE="margin: 0px 0px 12px; font-size: 12px; font-family: Times;"></P>
<H2 STYLE="font-size: 24px; margin: 0px 0px 5px; padding: 10px 0px 0px; border: 0px; font-weight: normal; font-family: Arial, Georgia, 'Times New Roman', Times, serif; vertical-align: baseline; line-height: 1em;">Who Should Attend?</H2>
<H3 STYLE="margin: 0px 0px 10px; padding: 0px 0px 5px; border-width: 0px 0px 2px; border-bottom-style: solid; border-bottom-color: #cccccc; font-weight: normal; font-size: 20px; font-family: Arial, Georgia, 'Times New Roman', Times, serif; vertical-align: baseline; line-height: 1em;"></H3>
<P STYLE="margin: 0px 0px 20px; padding: 0px; border: 0px; font-size: 14px; font-family: Arial, Arial, Helvetica, sans-serif; vertical-align: baseline; color: #333333; line-height: 19.7600002288818px;">Chan<SPAN STYLE="color: #000000;">gemakers Ad agency creatives Marketers Technologists PR pros Storytellers Innovators Planners Social scientists Non-profit leaders<STRONG><SPAN STYLE="color: #000000;">REGISTER NOW.</SPAN></STRONG>Space is limited, so reserve now!</SPAN></P>
<P STYLE="margin: 0px 0px 20px; padding: 0px; border: 0px; font-size: 14px; font-family: Arial, Arial, Helvetica, sans-serif; vertical-align: baseline; color: #333333; line-height: 19.7600002288818px;"></P>
<H2 STYLE="font-size: 24px; margin: 0px 0px 5px; padding: 10px 0px 0px; border: 0px; font-weight: normal; font-family: Arial, Georgia, 'Times New Roman', Times, serif; vertical-align: baseline; line-height: 1em;">This Year's Marketing Partners:</H2>
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<P STYLE="margin: 0px 0px 12px; font-size: 12px; font-family: Times;"><IMG STYLE="display: block; margin-left: auto; margin-right: auto;" SRC="https://evbdn.eventbrite.com/s3-s3/eventlogos/51871966/goodlogosmall.jpg" ALT="" WIDTH="225" HEIGHT="126"> </P>
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