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EVENT DETAILS |
<P><SPAN STYLE="font-size: small;">Join GeoMarketing.com for its first industry breakfast event! Moderated by David Kaplan, the conversation will focus on how agencies can leverage geomarketing strategies to work with brands. Three professionals will share their experiences with hyperlocal advertising, geo-data, geo-fences, mobile, and everything in between. The schedule for the morning is as follows:</SPAN></P>
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<P><STRONG>8:30-9:15: Arrivals + breakfast</STRONG><STRONG></STRONG></P>
<P><STRONG>9:15-10:15: Panel</STRONG></P>
<UL>
<LI><STRONG><SPAN STYLE="font-size: small;">David Kaplan (moderator) - Managing Editor, GeoMarketing.com</SPAN></STRONG></LI>
<LI><STRONG><SPAN STYLE="font-size: small;">Drew Breunig - Vice President for Strategy, <A HREF="http://www.geomarketing.com/agency/placeiq" REL="nofollow">PlaceIQ</A></SPAN></STRONG></LI>
<LI><STRONG><SPAN STYLE="font-size: small;">Sarah Ohle - Director of Marketing Intelligence, <A HREF="http://www.geomarketing.com/agency/xad-inc." REL="nofollow">xAd</A></SPAN></STRONG></LI>
<LI><STRONG><SPAN STYLE="font-size: small;">Jeremy Steinberg - Senior Vice President for Direct and Automated Ad Sales, <A HREF="http://www.geomarketing.com/agency/the-weather-company" REL="nofollow">The Weather Company</A></SPAN></STRONG></LI>
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<P>If you have any questions about the event please contact Lauryn Chamberlain at (212) 404-5608. Thank you!</P>
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<P><IMG STYLE="float: left; margin: 5px 10px;" SRC="https://cdn.evbuc.com/eventlogos/117652635/david.png" ALT="David Kaplan" WIDTH="130" HEIGHT="130">A New York City-based journalist for over 20 years, <STRONG>David Kaplan</STRONG> is managing editor of GeoMarketing.com, a news site devoted to covering the creative and strategic aspects of location-based advertising. A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost, he has also written for Advertising Age, Broadcasting & Cable, Crain's New York Business, The New York Post, Newsday and the Boston Globe; he has also covered financial issues for the Bond Buyer and Worth magazine. He lives in Sunset Park, Brooklyn.</P>
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<P><IMG STYLE="float: left; margin: 5px 10px;" SRC="https://cdn.evbuc.com/eventlogos/117652635/drew.png" ALT="Drew Breunig" WIDTH="130" HEIGHT="130"><STRONG>Drew Breunig</STRONG> leads product efforts at PlaceIQ, guiding PlaceIQ's technology and data to address the diverse needs of marketers, making mobile and hyperlocal more insightful and manageable.<BR>Drew's passion for mobile development and media helps him stay on top of this moving marketplace. He's a news junkie and uses his mobile development experience to investigate and assess the underlying APIs which enable new mobile and location products as they emerge and update.<BR>Drew maintains a deep understanding of diverse, location-based data sets, from social exhaust to spending records. With this knowledge, Drew collaborates with and sets the course for PlaceIQ's data science and development team.<BR>Before joining PlaceIQ, Drew spent the better part of a decade crafting brand and media strategies for advertising agencies and their clients, including HP, Glaxo Smith Klein, EA, and Boost Mobile.</P>
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<P><IMG STYLE="float: left; margin: 5px 10px;" SRC="https://cdn.evbuc.com/eventlogos/117652635/sarah.png" ALT="Sarah Ohle" WIDTH="130" HEIGHT="130">As Director of Marketing Intelligence at xAd, <STRONG>Sarah Ohle</STRONG> is responsible for the insights and analytics that drive company initiatives. Sarah's experience includes 10 years in mobile with both marketing and research roles. Immediately prior to joining xAd, Sarah was the Director of Custom Research for Nielsen's Telecom Practice Group where she was responsible for designing and executing proprietary research studies for Nielsen's technology and media clients. Before Nielsen, Sarah held roles at Palm/HP, T-Mobile, and a leading telecom measurement company, Telephia. Sarah has a BA from Middlebury College and an MBA from UCLA Anderson School of Management.</P>
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<P><IMG STYLE="float: left; margin: 5px 10px;" SRC="https://cdn.evbuc.com/eventlogos/117652635/jeremy.png" ALT="Jeremy Steinberg" WIDTH="130" HEIGHT="130">As senior vice president, direct and automated ad sales, <STRONG>Jeremy Steinberg</STRONG> oversees national sales across all screens, including The Weather Channel, weather.com, mobile and tablet apps, for The Weather Company. Jeremy is based in New York and reports to Eric Hadley, senior vice president, sales, strategy and solutions for The Weather Company. Previously, Jeremy was senior vice president, digital ad sales, where he led the digital sales efforts for The Weather Company and was responsible for revenue across weather.com, wunderground, and The Weather Channel mobile and tablet apps.<BR>Jeremy joined Weather from FOX News, where he was vice president of digital sales and business development for FOX News and FOX Business Network. There, he oversaw all revenue generation, sales marketing and operations across the FOX News Digital Network properties, including FOXNews.com, FOXBusiness.com, FOXNewsLatino.com, FOX News and FOX Business .Mobi sites, and iOS and Android phone and tablet applications. Jeremy joined FOX News in 2001, where he began as a cable sales assistant before being promoted to cable sales planner. He was then named director of digital media sales and launched the sales department for FOXNews.com, before being promoted to his final role there. Jeremy began his career as a sales assistant at News Digital Media, a division of News Corporation.<BR>Jeremy received a bachelor's degree in history from the University of Michigan.<BR><BR><BR><BR></P>
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