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With Michelle Sadlier (Head of Brand & Digital Innovation Hunter Boots), John Vary (Innovation Dir., John Lewis), Nimay Parekh (North America Head, ViSenze).
Sun, Mar 12, 2017 @ 05:00 PM   FREE   Hangar Lounge, 318 Colorado St
 
     
 
LOCATION
EVENT DETAILS
<P DIR="ltr" STYLE="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt; text-align: center;"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><STRONG><SPAN STYLE="vertical-align: baseline; white-space: pre-wrap;">Get Real: What's The Point If It Doesn't Drive ROI</SPAN></STRONG></SPAN></P>
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<P DIR="ltr" STYLE="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><SPAN STYLE="vertical-align: baseline; white-space: pre-wrap;">Articles from across the web inundate us with stories of straight-up innovation - b</SPAN><SPAN STYLE="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">ut is technology really driving the most important thing here: the sales? As the fashion and beauty industries continue to make numerous mistakes in the digital era, the need to address key challenges to evolve and drive growth feels stronger than ever. </SPAN><SPAN STYLE="vertical-align: baseline; white-space: pre-wrap;">How can brands close the gap between tech and revenue?</SPAN></SPAN></P>
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<P DIR="ltr" STYLE="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif; background-color: transparent; vertical-align: baseline; white-space: pre-wrap;"><EM>Moderator:</EM> </SPAN></P>
<P DIR="ltr" STYLE="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><SPAN STYLE="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Michelle Sadlier, Head of Brand & Digital Innovation </SPAN><SPAN STYLE="background-color: transparent; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Hunter Boots</SPAN></SPAN></P>
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<P DIR="ltr" STYLE="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Speakers Include:</SPAN></P>
<P DIR="ltr" STYLE="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><SPAN STYLE="vertical-align: baseline; white-space: pre-wrap;">John Vary, Innovation Director, </SPAN><SPAN STYLE="font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">John Lewis</SPAN></SPAN></P>
<P DIR="ltr" STYLE="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><SPAN ID="docs-internal-guid-b6647546-fa49-3eee-5e61-c95c6f1f47ca"><SPAN STYLE="vertical-align: baseline; white-space: pre-wrap;">Nimay </SPAN><SPAN STYLE="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Parekh, Head - North America, </SPAN><SPAN STYLE="font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">ViSenze</SPAN></SPAN></SPAN></P>
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<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; white-space: pre-wrap; font-size: small;"><STRONG>Date</STRONG>: March 12, 2017</SPAN></P>
<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; white-space: pre-wrap; font-size: small;"><STRONG>Time</STRONG>: 5:00pm - 6:00pm</SPAN></P>
<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; white-space: pre-wrap; font-size: small;"><STRONG>Location</STRONG>: Hangar Lounge, 318 Colorado St, Austin, TX, 78701</SPAN></P>
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<P STYLE="font-size: 13.2px; line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #45494e; letter-spacing: 0.5px; text-align: center;"><SPAN STYLE="color: #ff0000; font-family: arial, helvetica, sans-serif; font-size: small;"><SPAN STYLE="font-weight: bold;">Entrance to the Fashion House is first-come-first-served.</SPAN></SPAN></P>
<P STYLE="font-size: 13.2px; line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #45494e; letter-spacing: 0.5px; text-align: center;"><SPAN STYLE="color: #ff0000; font-family: arial, helvetica, sans-serif; font-size: small;"><SPAN STYLE="font-weight: bold;">SXSW BADGE HOLDERS HAVE PRIORITY TO ALL EVENTS AT THE DECODED FASHION HOUSE @SXSW</SPAN></SPAN></P>
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<P STYLE="text-align: center;"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><STRONG>Hosted By</STRONG></SPAN></P>
<P STYLE="text-align: center;"><SPAN STYLE="line-height: 1.6em; font-family: arial, helvetica, sans-serif; font-size: small;"> <IMG ALT="" SRC="https://cdn.evbuc.com/eventlogos/28765477/logosxswdecoded2-1.jpg" HEIGHT="140" WIDTH="378"></SPAN></P>
<P STYLE="text-align: center;"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><SPAN STYLE="white-space: pre-wrap;"><STRONG>More information on Decoded Fashion House @ SXSW</STRONG></SPAN></SPAN></P>
<P STYLE="text-align: center;"><SPAN STYLE="font-family: arial, helvetica, sans-serif; white-space: pre-wrap; font-size: small;"><STRONG><SPAN STYLE="line-height: 1.6em;"><A STYLE="font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;" HREF="http://decodedfashion.com/sxsw/" REL="nofollow">http://decodedfashion.com/sxsw/</A></SPAN></STRONG></SPAN></P>
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<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><STRONG>SNAPSHOT:</STRONG></SPAN></P>
<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;">09:30 - 10:30am - COMMUNITY COMES FIRST: THE NEW RETAIL NORM</SPAN></P>
<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;">11:00 - 12:00pm - INVISIBLE MARKETING: AI WILL TRANSFORM YOUR BRAND</SPAN></P>
<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;">12:30 - 1:30pm - POWER PLAY: INFLUENCERS + BRANDS + INSTA- COMMERCE</SPAN></P>
<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;">1:30 - 3.00pm - ADAPTIVE COMMERCE & COCKTAILS WITH CURALATE</SPAN></P>
<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;">2.00- 3.00pm - FACES + DIGITAL SPACES: TRANSFORMING BEAUTY</SPAN></P>
<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;">3:30 - 4:30pm - CONTENT IS STILL KING: A NEW NARRATIVE CALLS</SPAN></P>
<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;">5:00 - 6:00pm - GET REAL: WHAT'S THE POINT IF IT DOESN'T DRIVE ROI?</SPAN></P>
<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;">6.00 - 8.00pm - DECODED FASHION HOUSE CLOSING PARTY WITH SHOPGATE</SPAN></P>
 
 
 
 
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