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EVENT DETAILS |
<P DIR="ltr" STYLE="line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt; text-align: center;"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><STRONG><SPAN STYLE="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Content Is Still King: A New Narrative Calls</SPAN></STRONG></SPAN></P>
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<P DIR="ltr" STYLE="line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;"><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif; background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">In an age of consumer-led fashion, channeling shoppers to share user-generated content is starting to create new roles for the consumer within the branded narratives. Such a personal journey relates beautifully to the nature of immersive tech, and this development of linear dialogue is already shifting the paradigm for fashion and beauty retail. This session will discuss how such new mediums can be leveraged for benefit beyond PR.</SPAN></P>
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<P DIR="ltr" STYLE="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><EM><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif; background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Moderator:</SPAN></EM></P>
<P DIR="ltr" STYLE="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif; background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Kinvara Balfour, Director, Producer & Writer</SPAN></P>
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<P DIR="ltr" STYLE="line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;"><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif; background-color: transparent; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Speakers Include:</SPAN></P>
<P DIR="ltr" STYLE="line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><SPAN STYLE="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Olly Rzysko, Head of Digital Communications, </SPAN><SPAN STYLE="background-color: transparent; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Primark</SPAN></SPAN></P>
<P DIR="ltr" STYLE="line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><SPAN STYLE="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Rachel Waller, </SPAN><SPAN STYLE="color: #2d2d2d; vertical-align: baseline; white-space: pre-wrap;">Global Director of Online Communications, </SPAN><SPAN STYLE="color: #2d2d2d; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Farfetch</SPAN></SPAN></P>
<P DIR="ltr" STYLE="line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><SPAN ID="docs-internal-guid-b6647546-fa44-b7c9-38a8-e2fa29cf74ae"><SPAN STYLE="color: #2d2d2d; vertical-align: baseline; white-space: pre-wrap;">Steven Lammertink, CEO & Founder, <STRONG>The</STRONG> </SPAN><SPAN STYLE="color: #2d2d2d; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Cirqle </SPAN></SPAN></SPAN></P>
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<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; white-space: pre-wrap; font-size: small;"><STRONG>Date</STRONG>: March 12, 2017</SPAN></P>
<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; white-space: pre-wrap; font-size: small;"><STRONG>Time</STRONG>: 3:30pm - 4:30pm</SPAN></P>
<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; white-space: pre-wrap; font-size: small;"><STRONG>Location</STRONG>: Hangar Lounge, 318 Colorado St, Austin, TX, 78701</SPAN></P>
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<P STYLE="font-size: 13.2px; line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #45494e; letter-spacing: 0.5px; text-align: center;"><SPAN STYLE="color: #ff0000; font-family: arial, helvetica, sans-serif; font-size: small;"><SPAN STYLE="font-weight: bold;">Entrance to the Fashion House is first-come-first-served.</SPAN></SPAN></P>
<P STYLE="font-size: 13.2px; line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #45494e; letter-spacing: 0.5px; text-align: center;"><SPAN STYLE="color: #ff0000; font-family: arial, helvetica, sans-serif; font-size: small;"><SPAN STYLE="font-weight: bold;">SXSW BADGE HOLDERS HAVE PRIORITY TO ALL EVENTS AT THE DECODED FASHION HOUSE @SXSW</SPAN></SPAN></P>
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<P STYLE="text-align: center;"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><STRONG>Hosted By</STRONG></SPAN></P>
<P STYLE="text-align: center;"><SPAN STYLE="line-height: 1.6em; font-family: arial, helvetica, sans-serif; font-size: small;"> <IMG ALT="" SRC="https://cdn.evbuc.com/eventlogos/28765477/logosxswdecoded2-1.jpg" HEIGHT="140" WIDTH="378"></SPAN></P>
<P STYLE="text-align: center;"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><SPAN STYLE="white-space: pre-wrap;"><STRONG>More information on Decoded Fashion House @ SXSW</STRONG></SPAN></SPAN></P>
<P STYLE="text-align: center;"><SPAN STYLE="font-family: arial, helvetica, sans-serif; white-space: pre-wrap; font-size: small;"><STRONG><SPAN STYLE="line-height: 1.6em;"><A STYLE="font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;" HREF="http://decodedfashion.com/sxsw/" REL="nofollow">http://decodedfashion.com/sxsw/</A></SPAN></STRONG></SPAN></P>
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<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><STRONG>SNAPSHOT:</STRONG></SPAN></P>
<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;">09:30 - 10:30am - COMMUNITY COMES FIRST: THE NEW RETAIL NORM</SPAN></P>
<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;">11:00 - 12:00pm - INVISIBLE MARKETING: AI WILL TRANSFORM YOUR BRAND</SPAN></P>
<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;">12:30 - 1:30pm - POWER PLAY: INFLUENCERS + BRANDS + INSTA- COMMERCE</SPAN></P>
<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;">1:30 - 3.00pm - ADAPTIVE COMMERCE & COCKTAILS WITH CURALATE</SPAN></P>
<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;">2.00- 3.00pm - FACES + DIGITAL SPACES: TRANSFORMING BEAUTY</SPAN></P>
<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;">3:30 - 4:30pm - CONTENT IS STILL KING: A NEW NARRATIVE CALLS</SPAN></P>
<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;">5:00 - 6:00pm - GET REAL: WHAT'S THE POINT IF IT DOESN'T DRIVE ROI?</SPAN></P>
<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;">6.00 - 8.00pm - DECODED FASHION HOUSE CLOSING PARTY WITH SHOPGATE</SPAN></P>
<P STYLE="text-align: center;"><SPAN STYLE="line-height: 1.6em; font-family: arial, helvetica, sans-serif; font-size: small;"> </SPAN></P>
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