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EVENT DETAILS |
Michael Peggs
New Business Development Executive, Google
About This Workshop
Blogging is the best way to build your brand and establish your expertise in an industry or field. Today, it's easier than ever to build your blog using website builders like Wix and Weebly or a content management system like WordPress. In this workshop, we'll cover:
Building your brand & choosing a blog topic Creating your blog on Wix and Wordpress, a step by step walkthrough Creating content (blog posts, video, podcasts, eBooks, presentations, etc.) Building an audience (e.g. SEO, driving traffic, guest blogging, partnerships) The Business Model of Blogging (e.g. how to make money blogging)
Takeaways
Define the five M's related to your brand (Message, Market, Medium, Messenger and Money)
Know the four steps to creating a blog (pick a domain, choose a blogging platform, select a host server, setup)
Understand the importance of creating consistent and high quality content
Discover the most effective ways to build an audience and grow your blog's traffic
Prereqs & Preparation
None.
Please bring a laptop to class.
About the Instructor
Michael Peggs
New Business Development Executive,
Google
Michael Peggs is a New Business Development Executive at Google, where he has worked full-time for more than three years. During his time at Google, Michael has led strategic partnership development for AdSense and Ad Exchange. He currently covers the North American AdSense API business. Prior to working at Google, Michael started on Wall Street before joining the Silicon Valley bandwagon and working at a few startups. He holds a B.S. in Business Administration from Babson College and currently lives and works in New York City.
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