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EVENT DETAILS |
Programmatic advertising represents one aspect of the promise of cultivating a personal relationship with each customer - at scale - by channeling the huge volume of data being collected into precisely targeted display ads. This tech is a data-driven evolution of technology & tools designed to add value to both advertisers & consumers. Four of every five US digital display dollars will transact programmatically in 2017, totaling $32.56 billion. (eMarketer) That will continue to grow dramatically.
Our panel of programmatic advertising experts will consider a variety of questions about the success, challenges, & future of this technology:
Data that's best for programmatic advertising?
Key considerations for self-service advertising vs. agencies
Privacy & ethics
Current challenges
The future: living up to the promise?
Our moderator, Brian Cooper, will lead a panel of market experts in discussions relating data & programmatic advertising. Brian is responsible for overseeing data strategy, predictive analytics, market research, & web analytics for Juniper Networks.
This not-to-be missed insider's look at the cutting-edge fusion between data analytics & marketing technology is perfect for every marketer wanting to understand where this tech is headed.
Moderator Brian Cooper is Director of the Marketing Analytics & Data Sciences team (MAD Science) at Juniper Networks, & a cofounder of the Disruptive Decisions Summit, an annual summit on disruptive analytics held at the Wharton San Francisco campus. He has published a book called Custom Surveys Within Your Budget & has numerous articles published in research journals. Brian holds a Bachelor of science degree in Economics from Southern Oregon University & an MBA from the Wharton School of Business, University of Pennsylvania.
Lonnie Buchanan, VP of Sales for Choozle, is a seasoned digital media executive with rapidly growing startups such as Specific Media, Rocket Fuel, & Choozle. At Choozle, Lonnie focuses on the development & implementation of customized media strategies to help customers to achieve their digital marketing goals.
Krish Sailam is based in San Francisco & is the VP of Programmatic Strategy at Cadreon, the programmatic arm of the Interpublic Group. He is focused on programmatic activations across TV, Radio, DOOH, & Digital across B2C & B2B clients. He is a staunch believer that media will always be a delicate mix of psychology & analytics, enabled through technology.
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