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EVENT DETAILS |
Whether you like ads or not, online advertising is still the lifeblood of the internet. Every consumer internet business at some point asks itself, should we be putting an ad on this page? Learn the basics of online advertising, what a monetization PM focuses on, & what a separates the winners from losers in the industry.
Key Takeaways:
- Basics of the online advertising ecosystem
- Good money versus bad money
- Money products should grow with your company
- Get to know your sales team
- How the best online ad businesses get scale
Linda Leung is a Senior Product Manager building the ecosystem for members to follow things that matter on LinkedIn & launching growth initiatives for the news feed. She has 7 years in the online advertising space, including launching a new online advertising experience for LinkedIn.
Linda has an MBA from Harvard Business School & once thought she would be a scientist as a Physics & Economics double major at UC Berkeley. When not thinking about product, you can probably find Linda baking desserts & then running off with them.
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