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Prioritizing product development is one of the most complicated and important business decisions a technology company can make. If we prioritize the wrong experiences, our customers and products not only suffer from that choice, but also from the opportunity costs of not building the right things. Because prioritization can feel more like art than science, the marketing, sales, customer success, and product teams at your company may not always be aligned. This can result in mistrust and second guessing, which can lead to downstream mistakes.
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