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Thu, Sep 14, 2017 @ 09:30 PM   $90   GA NYC (Manhattan), Classrooms (3rd Floor) , 10 East 21st Street
 
   
 
 
              

      
 
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Quaison Carter Photo







Director - Digital Marketing Strategy,
Hungry (https://hungryinc.com/)






About This Class

Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, youll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, youll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. Youll walk away with a fundamental understanding of Google Analytics role in running and operating your business.




Takeaways

  • Learn the basic setup, navigation, and interface of Google Analytics

  • Get acquainted with basic terminology and mathematical formulas to understand key metrics

  • Be able to identify the metrics that matter for your specific business case and how to use them to make educated decisions

  • Create custom segments, goals, URLs, and dashboards

  • Create automated alerts and scheduled reports

  • Learn to identify exceptions and surface actionable insights

  • Export data for further analysis in Excel

  • Design useful charts for sharing with colleagues or clients



  • About the Instructor


    Quaison Carter Photo





    Director - Digital Marketing Strategy,
    Hungry (https://hungryinc.com/)



    Quaison (kwey-sin') Carter is a digital marketing strategist, instructor and search marketing consultant that has worked with some of the most notable ad agencies to produce ROI driven campaigns for brands that have included: American Express, The Army, Nikon and The Cayman Islands Department of Tourism.



    His background is rooted in digital production where for years he's focused on building the digital experiences businesses need to succeed - from the ground up. This includes companies like State Farm as well as startups in the midst of trying to find their product market fit. Quaison holds a business degree in marketing and entrepreneurship and an MBA from the New Jersey Institute of Technology.



    Currently he serves as the Digital Marketing Director at digital agency Hungry, whose clients include Macys, Carnival Cruise Lines, Virgin Atlantic and more.



    At GA he's been teaching digital marketing, SEO, analytics, paid social and other classes since early 2015.




 
 
 
 
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