About This Workshop
Whether youre considering a career in marketing, launching your own product or growing any type of business, one thing is for sure: youll need to learn how to attract the right customers.
In this introductory bootcamp you will learn marketing strategies & practical tools used across the decision-making journey to gain new customers.
Prereqs & Preparation
This workshop is for beginners. Anyone new to customer/user acquisition marketing.
Takeaways
- Gain understanding of key customer acquisition concepts
- Identify tools to understand customers needs & preferences
- Know how to develop a strong value proposition for your product or service
- Learn how to select the right media, mix & message to effectively attract & convert prospects
- Create a marketing plan based on audience & business insights
- Understand key metrics & measurement techniques across the acquisition funnel
About the Instructor
Carolina Lasso
Marketing,
Google
Carolina Lasso currently leads high value customer acquisition marketing for Google Ads in the Americas. She has an MBA from New York University in Marketing & Finance. She first fell in love with marketing when doing an internship at Telemundo in Washington D.C. For the past 10 years Carolina has been responsible for new customer acquisition & revenue growth at ZGS Communications, American Express & Google.
And did we say she loves teaching?
