NYC Tech Events - GarysGuide | The #1 Resource for NYC Tech

LOCATION

EVENT DETAILS

<IMG STYLE="border-width: initial; border-style: none; transform: rotate(0rad);" ALT="" SRC="https://lh4.googleusercontent.com/jQ7YQMrQyieEIYIFZynfUw00f_OeaJoeWbcH7P8bL3nl4kXto_oiDFG7WMnVYOtYbjyD-3EexFtsNEWF_DpJ5vMcX3QUGXZvATILYjp_SzxSeB4bWwefad7iDD6LDy6zs3VxtCVk" HEIGHT="317" WIDTH="602">
Join <A STYLE="text-decoration: none;" HREF="http://www.besocialchange.com/" REL="nofollow">Be Social Change</A> on Monday, July 25th from 7 PM to 9:00PM for So Your Website Sucks: Planning a Goal-Driven Redesign from Start to Finish, with Alana Range, Founder and CEO of <A STYLE="text-decoration: none;" HREF="http://radishlab.com/" REL="nofollow">Radish Lab</A>. 
Your website is usually the first thing people see when they want to learn about your organization. Its the true visual representation of who you are - so plenty of thought, planning and expertise should go into developing it. But how do you figure out what you need, understand technology thats changing every day, and bring it home on budget?
These two hours will take you through the necessary steps to start, conquer, project manage, and launch a new website. Well outline the process to redesign a website, and well talk about which parts you should outsource, especially if youre on a tight budget.
Whether you're looking to streamline your existing website or embark upon a full redesign, this class will give you the tools you need to identify your online goals and design a user experience to meet them! Youll leave this session empowered to better timeline, scope, budget and assess feasibility of your website project. 
WHAT YOULL LEARN:
<UL STYLE="margin-top: 0pt; margin-bottom: 0pt;">
<LI>
The Radish Lab Discovery process: What is it? Why is it so important? 
</LI>
<LI>
Content Strategy: But why cant I just use the old content? 
</LI>
<LI>
Insight into the brain of someone who builds websites for organizations all day, every day;
</LI>
<LI>
How to measure the effectiveness of your website using analytics and metrics;
</LI>
<LI>
How to draft an effective RFP;
</LI>
<LI>
How to organize and plan using Information Architecture and site mapping;
</LI>
<LI>
How to get your creative straight ;
</LI>
<LI>
How to figure out your technical approach;
</LI>
<LI>
And, lots more (we hope)!
</LI>
</UL>
WHO THIS CLASS IS FOR:
<UL STYLE="margin-top: 0pt; margin-bottom: 0pt;">
<LI>
Professionals, entrepreneurs, creatives, and communications strategists/marketers ready to focus on company and brand storytelling and design
</LI>
<LI>
Nonprofit and social impact leaders thinking about redesigning their organization or companys website
</LI>
<LI>
Communications professionals tasked with revamping or redesigning their organization or companys website
</LI>
<LI>
Anyone interested in learning more about web design and development from an agency perspective
</LI>
</UL>
 
INSTRUCTOR BIO:
<IMG STYLE="border-width: initial; border-style: none; transform: rotate(0rad);" ALT="" SRC="https://lh4.googleusercontent.com/8D-vP0psu7NrOIPHuZ8EljKGqCFEKBdUj1k6rtVh8dgAjVH9XkxZm5ER5v5C8kfDACqffJuKwgciLJwFqelaPeeiYxjS7EMWcfhECx7xv2QGC7kZ_eVSJRo7bodoe3Y3kJqcftlV" HEIGHT="259" WIDTH="259">
Alana is the founder, CEO, and Creative Director at Radish Lab, an interactive agency focused exclusively on social impact projects. An award-winning journalist turned digital media producer, storyteller, and project manager of all things pixelated, Alana's been in the industry for over 12 years. She's worked across three continents but is a Brooklyn girl at heart, not to mention a born-and-raised Canadian, which makes her really nice. 
Her work has been recognized internationally in publications like Fast Company, the Guardian, CBC, NPR, Discover Magazine, and Mashable. 
Radish Lab was founded in 2012 from a shared desire to work with excellent people on meaningful projects. They've built world-class interactive experiences for the American Museum of Natural History and designed international ad campaigns for the UN Foundation.
You can learn about her current work <A STYLE="text-decoration: none;" HREF="http://radishlab.com/" REL="nofollow">here</A> and more about her background <A STYLE="text-decoration: none;" HREF="https://www.linkedin.com/in/alanarange" REL="nofollow">here</A>. And, check her out on Twitter <A STYLE="text-decoration: none;" HREF="https://twitter.com/alanarange" REL="nofollow">@alanarange</A>!
SPACE PARTNER 
<IMG STYLE="border-style: none; transform: rotate(0rad); float: left; margin-left: 5px; margin-right: 5px;" ALT="" SRC="https://lh6.googleusercontent.com/KPL4uynCqIoMu2deyfpUIP59J1-rk9uZwr8AQMeHBdGbJTw9YsL_JSkKxTZucHnuclxQsW120aO4HFk4uK8rilV2ZxPHbeyg-sLyxfzjQdMmcjLV-29EequKqpboQGQlLg" HEIGHT="177px;" WIDTH="267px;">The Centre for Social Innovation (<A STYLE="line-height: 25.6px; white-space: pre-wrap;" HREF="http://www.twitter.com/csiSL" TARGET="_blank" REL="nofollow">@csiSL</A>) is a home for nonprofits and social entrepreneurs in New York City. Theyre building a movement of passionate people committed to a better world. Learn more at <A STYLE="line-height: 25.6px; white-space: pre-wrap;" HREF="http://nyc.socialinnovation.org/" REL="nofollow">http://nyc.socialinnovation.org/</A>
 
 
 
Refund Policy: Refunds can be issued in full up to 48 hours prior to the start of the class by contacting Be Social Change.