PluggedIn's December roundtable will be focusing on Second Screens & Social TV.
The oft overlooked secondary effect of mass smart phone and tablet adoption has been the presence and impact of additional screens upon media consumption. TV viewers are now more engaged, with studies showing upwards of 75% of TV viewers using other devices while watching. What are they doing? What is the norm? And what can marketers now do to create greater engagement with and among the new age viewership? This month's roundtable will bring together founders, CEO’s and other digital executives to determine just a few of the answers.
Trendrr: Mark Ghuneim, CEO TwoScreen: Bruce Winterton, CEO & Partner SecondScreen Networks: David Markowitz, VP Marketing & Business Development Nielsen IAG: Jim Berridge, VP Account Management Bluefin Labs: Oliver Young, Head of ProductTivo:Mark Risis,Director Interactive Ad Sales & StrategyOgilvy & Mather: Tom Boland, SVP Social@Ogilvy
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