| |
|
|
| |
EVENT DETAILS |
Products That Count is a community of product managers & innovators. If you want to be the first to hear about new programs, sign up for our newsletter at productsthatcount.com.
TOPIC: Executing masterful product launches
Small, iterative launches are widely considered best practice for product development, & is the strategy that product leaders are most likely to have experience with. But in some cases there can be outsized benefits in creating a big launch moment. How do you decide which approach to go with? And if you choose to go with a big launch, what steps can you take to maximize the chances of success? Veteran PM Niffer Nan, who has led or advised Asana's largest launches over the past 3 years, shares her playbook for successful launches that have repeatedly delighted customers, driven core metrics wins, while strengthening - not burning out - her teams. She gives insights into the key areas of focus when leading a big launch & gets concrete on tactics you can apply to your next launch. Along the way she points out common pitfalls of big launches & how to avoid them.
About the speaker: Jennifer Niffer Nan is a PM manager at Asana. In her over 8 years of PM experience, she has led a wide variety of product initiatives, including building v1 features, visual & interaction redesigns, user growth, improving app performance, & infrastructure rewrites. As the second PM at Asana, Niffer has led projects that have produced the biggest wins in the company's history in NPS, visitation, engagement, monetization. Prior to Asana Niffer was a PM at Microsoft on the Windows UI team. She received her BA from Harvard.
AGENDA
6.50pm: doors open
7.30pm: welcome & introductions
7.35pm: talk by Niffer Nan
(7.45pm: doors close)
8.20pm: shoutouts
8.25pm: networking & fun
9pm: event ends
|
|
|
|
|
|
